Commerce Built
for Complexity
Contract pricing, approval chains, six-figure catalogues, and ERP that has to answer in real time. We implement the parts most agencies scope out.
Trusted by
Companies Building
Modern Commerce Infrastructure
Shopware Earns its Place Where Complexity is Permanent
Not every business needs it. The ones that do usually share a symptom: the operation is more sophisticated than the storefront running it.
Regulated Industries
Government, pharmaceuticals, healthcare, vape and CBD, outdoor, fintech.
Age and eligibility gating, restricted SKUs, region-specific rules, auditable approval chains. Shopware’s rule and flow builders let compliance live in the system instead of in someone’s inbox.
Huge Catalogue / PIM-Heavy
Automotive, industrial supply, CPG, healthcare, conglomerates, consumer electronics.
Hundreds of thousands of SKUs, deep attribute models, multiple brands, storefronts, currencies, warehouses and marketplaces – plus the option to run it on your own cloud.
B2B Wholesale & Distribution
Tools, fasteners, industrial supplies, construction, agriculture, marine, aerospace, oil and gas.
Organisational hierarchies, budgets and spend limits, contract pricing, quotes and approvals – native, not bolted on.
You'll Recognise the Pattern if:
- Customer-specific pricing lives in spreadsheets because the platform can't model it
- Half of what you call eCommerce is really quoting, approval and reorder workflow
- Every new brand, region or channel means another store someone maintains by hand
- Your PIM holds the truth and the storefront can only consume a fraction of it
- Compliance is enforced by people checking orders, not by the system rejecting them
Open by Architecture, Not by Add-on
Shopware is open source with a PHP/Symfony core. You can read it, extend it, host it where you want, and replace any layer without asking permission.
Open Source Core
A PHP/Symfony foundation your team (or ours) can extend directly. No black box between you and the behaviour you need.
API-first and Headless
Store, Admin and Sync APIs mean the frontend is a choice, not a constraint. Ship a custom storefront, a mobile app, a dealer portal, or all three off the same commerce core.
Composable, Not Locked in
Run on Shopware’s cloud or bring your own. Swap search, PIM, ERP, payments or CMS as your stack evolves rather than replatforming around them.
Agentic-ready
Shopware is building toward AI agents that can browse, query and transact against your store through open protocols (MCP). Worth designing for now, even if you don’t switch it on this year.
B2B on Shopware Core - Not a Bolt-on
This is the substantive difference. On most platforms, B2B behaviour is an app layer sitting on a B2C engine. On Shopware, it’s part of the core – which is why complex pricing, approvals and account structures behave predictably instead of fighting the checkout.
Pillar 1
Backoffice: Enable the Business
Finance processes, complex products and pricing models, granular rights and roles, order processing, delivery and availability logic.
Pillar 2
Sales Focus: Negotiate and Upsell
Quote and RFQ management, e-procurement integration, sales agent ordering on behalf of customers, digital sales rooms, bundling and individual pricing.
Pillar 3
B2B Command Centre: Intelligent Automation
Approval and compliance workflows, employee and account management, payments, document portal.
A Gold Partner, and a Straight Answer About Why
We’re a Shopware Gold Partner. We’ll also say plainly that Shopware is a newer platform in our stack – because the part that actually decides whether a complex B2B build succeeds isn’t new to us at all.
ERP and Systems Integration
B2B commerce gets hard when real-time pricing, inventory, credit, and order data must come from the ERP. We’ve solved this across major ERP and middleware stacks.
B2B Portals and Dealer Networks
Organisational hierarchies, contract pricing, approval chains, reorder and self-service. We’ve built these as custom portals; Shopware gives us more of it natively.
Custom Applications & Operational Systems
Configurators, guided workflows, internal platforms, and operational tools designed for complex business needs.
Complex B2B eCommerce
Digital commerce built for customer needs, operational efficiency, and scalable growth, with smooth Shopware replatforming from legacy systems.
We work on Shopify and BigCommerce too. That’s deliberate – it means when we recommend Shopware, it’s because your complexity warrants it, not because it’s the only thing we sell.
Real Systems. Real Operational Impact.
Codup helps companies modernize commerce, operations, customer experience, and revenue infrastructure through connected systems designed for scalable growth.
Steelcase
Custom eCommerce DevelopmentCustom eCommerce Development
Steelcase got in contact with Codup to develop a platform for vendors and dealers for seamless communication to find solution of a common problem.
One Tree Planted
API Integration and Shopify DevelopmentAPI Integration and Shopify Development
One Tree Planted reached out to Codup with a goal to eliminate manual data entry and improve efficiency in managing leads and contacts for their mission of planting trees worldwide.
Vaxxen Labs
WooCommerce eCommerce DevelopmentWooCommerce eCommerce Development
Vaxxen Labs reached out to Codup seeking help for their website conversion rate and front-end optimization and wanted to install a loyalty program for customers when shopping online.
Ingram Micro
Custom App Development SolutionCustom App Development Solution
Ingram got in touch with Codup to build an app that enhanced the functionality of their help desk software and add functionalities to improve customer experience.
Meal Plan Map
B2B eCommerce DevelopmentB2B eCommerce Development
Meal Plan Map contacted Codup to set up a membership plan on their website and to integrate it with the Nutrio platform offer their customers personalized health resources.
Get It Printed
Custom Plugin and WooCommerce DevelopmentCustom Plugin and WooCommerce Development
The main challenge in this case study was to fix a bug in Get it Printed WordPress plugin that affected the functionality of their pricing calculator ensuring a seamless workflow for store owners.
Instent
Custom Plugin and B2B eCommerce DevelopmentCustom Plugin and B2B eCommerce Development
Instent came to Codup with a challenge to create an online platform that could efficiently handle custom product orders.
Stitch Fix
Custom App Development and API IntegrationCustom App Development and API Integration
Stich Fix partnered with Codup for a solution that could improve employee experience by reducing email overload and annoyance while still collecting valuable feedback through the survey process.
Pickles
B2B eCommerce DevelopmentB2B eCommerce Development
As Pickles scaled, it found its processes were not efficient for the resellers and came to Codup for a solution to improve efficiency and seamless scalability for their resellers.
K-Dashboard
Custom Software DevelopmentCustom Software Development
Our client got in touch with us with the requirement of a platform that gave all the essential tools for authors and publishers to promote their books on kindle.
Harrods
Custom App DevelopmentCustom App Development
Harrods came to Codup to find a solution that tracks the response time of agents handling client issues and enhance performance monitoring of Harrods' IT department.
Gift Fairy Headquarters
Custom Plugin and eCommerce DevelopmentCustom Plugin and eCommerce Development
The challenge for Codup was to find a solution that resolved the glitch, supported multiple options for gift wraps, and improved inventory management.
Artist Network
Custom WordPress Theme DevelopmentCustom WordPress Theme Development
Artist Network Reached out to Codup to develop a platform where artists from all around the world could connect and post valuable content related to art.
American Direct Funding
Custom API IntegrationCustom API Integration
The major challenge our client was facing was twofold: generating leads on its website and managing and integrating those with the CRM they were using.
The Regions Barber Shop
Custom WordPress DevelopmentCustom WordPress Development
Our client required a seamless online booking system, integrated with the LCD screen display ensuring real-time synchronization of available appointments for convenience and efficient booking experience.
Insurgo
Custom WooCommerce Plugin DevelopmentCustom WooCommerce Plugin Development
The challenge for Insurgo was to digitize their business and sales processes to streamline operations and provide a better customer experience.
Inovelli
BigCommerce eCommerce DevelopmentBigCommerce eCommerce Development
Inovelli partnered with Codup for a solution that streamlines customer login processes and improves efficiencies helping them to keep track of multiple logins at the same time.
Globemed
API IntegrationAPI Integration
Globemed reached out to Codup to develop seamless integrations that enabled end-users to submit tickets to Freshdesk through SMS and allowed agents to communicate with customers for a better experience.
Multiply Eyewear
Shopify eCommerce DevelopmentShopify eCommerce Development
Multiply Eyewear came to codup for the development of a custom Shopify store that would optimize their business processes and give them a competitive edge.
Quadro
Custom eCommerce Development and API IntegrationsCustom eCommerce Development and API Integrations
Quadro required a digital solution that could predict and suggest the required boxes to optimize their order fulfillment process.
Leihdich Frei
API integration and WordPress DevelopmentAPI integration and WordPress Development
Leihdich Frei approached codup to help them set up the backend of the website and implement the right plugins and extensions to achieve custom satisfaction.
Travelife
Custom WordPress Plugin DevelopmentCustom WordPress Plugin Development
Carolyn Wincer approached Codup to create a custom solution that enables seamless registration and management of multiple hotels or businesses for Travelife's clients.
Model Scout
WooCommerce eCommerce DevelopmentWooCommerce eCommerce Development
Model Scout reached out to Codup to migrate and redesign their website to create an easy-to-use platform that their clients and models can use.
AireBeam Scheduler
Custom Software and Plugin DevelopmentCustom Software and Plugin Development
AireBeam approached Codup to develop an app that could help them assign tasks to technicians using a calendar and track their progress.
White Knight
B2B eCommerce and Custom Plugin DevelopmentB2B eCommerce and Custom Plugin Development
White Knight reached out to Codup to create an easily accessible online product catalog while also presenting the information in a visually appealing and easy-to-understand format.
Discovery Summer
eCommerce Process DigitizationeCommerce Process Digitization
Our Client came to us with a challenge to automate the user workflow on their website and digitize their course registration process to achieve efficiency and convenience.
Post Dynamo
Custom Software DevelopmentCustom Software Development
This project involved building the Twitter posting tool from scratch with features to allow marketers to leverage the power of Twitter and add greatly to their revenue streams.
PayDotCom
Custom Software DevelopmentCustom Software Development
PayDotCom came to codup with his unique affiliate marketing platform idea with the potential to change the existing paradigms of affiliate marketing. We turned that vision into a reality!
Booked Pro
Custom Software and Plugin DevelopmentCustom Software and Plugin Development
Justin Scheetz partnered with Codup to create a custom solution with better platform features that could give him an edge in the industry.
SalesForceBen
Custom development and integration of WordPress one Signal pluginCustom development and integration of WordPress one Signal plugin
SalesForce Ben reached out to Codup for the development of a custom solution to customize push notification for their blogs according to their audiences through one Signal app on WordPress.
Royal Caribbean Cruise Lines
Custom WordPress Development and Feature IntegrationCustom WordPress Development and Feature Integration
The main challenge in Codup was to integrate custom product personalization features to enhance the customer experience and optimize business operations.
FOGA
Custom WooCommerce plugin DevelopmentCustom WooCommerce plugin Development
FOGA got in touch with Codup for the development of custom functionality on their online store, that customized bundles of FOGA shakes and add subscription functionality for customers to receive regular deliveries.
Compassion 4 Paws
API IntegrationAPI Integration
Micheal Grabham came to Codup requiring a digital solution to improve their website's operational efficiency and provide timely quotes based on client’s detailed information to improve customer experience.
Akools
WordPress Development and feature integrationWordPress Development and feature integration
Our client approached us with a business idea to enhance their WordPress-based restaurant directory website to provide a seamless user experience for restaurant owners and seekers.
Zendex Tools
B2B eCommerce SolutionB2B eCommerce Solution
Zandex tools came to codup to revamp their website and integrate B2B-specific features to achieve better UX, enhance conversion rates, and drive online sales growth.
CyberizeIt
Custom Built Notarization PlatformCustom Built Notarization Platform
The major challenge was to build a seamless and full-fledged notarization platform that allowed our client to get to market with a functional MVP within 3 months.
Svynd
Custom eCommerce developmentCustom eCommerce development
The project involved the development of an online trading marketplace, which aimed to provide a platform for buying and selling products for both cash and other goods.
National Wildlife Federation
Custom Development ShopifyCustom Development Shopify
Our client required custom features on their Shopify Plus site that enabled region-specific product display and offer personalized product recommendations for a better customer experience.
Seacoast Bank
Custom eCommerce Platform DevelopmentCustom eCommerce Platform Development
Seacoast Bank partnered with Codup to develop two custom eCommerce platforms to streamline the ordering and distribution of branded merchandise for employees, clients, and authorized business partners.
Find Your Healthy Place
POS to CMS IntegrationPOS to CMS Integration
The main goal was to integrate their brick-and-mortar and eCommerce store with a POS (Point of Sale) system for a better customer experience.
Travel Gossip
Custom B2B DevelopmentCustom B2B Development
Our client’s primary requirement was to develop a B2B platform that facilitates the connection and interaction between hoteliers (vendors) and agents (users).
iUltrasonic
BigCommerce Theme Up-gradationBigCommerce Theme Up-gradation
iUltrasonic reached out to Codup to upgrade the theming framework, fix their UI according to the new theme, and retain the current look and feel of the website.
Dyson
API Integrations and CX DevelopmentAPI Integrations and CX Development
Dyson reached out to Codup for the development of a CSAT solution that integrates with their existing CRM and ticketing platform to achieve improved customer experience.
What Our Clients Say
Join hundreds of leading enterprises that trust us to power their business operations
"Given the time and constraints, Codup was able to do something in two weeks that probably should’ve taken 4–5 weeks while doing QA testing."
"Codup does quality work, and they stand behind their outputs. If something’s not done correctly, they’ll bend over backward to fix it. They genuinely care about the results of their work."
"Thanks to Codup’s work, our site is faster and performs better overall. Other than that, it hasn’t been long enough to see metrics like conversions improve. As for the team, they’ve been much faster than I expected in completing the task-based work on tight deadlines."
"Overall, we saved 30% of our time inputting information into the software, thanks to the changes that Codup made. It was much easier for us to use the software compared to before, and that was our main success metric."
"We’ve been impressed with Codup’s ability to effectively and accurately interpret challenging requirements. Their team is easy to work with and talented."
"Codup has developed functionalities for our WordPress website, and they’ve built our e-commerce website from scratch. They’re good at getting to the heart of issues."
"With the system we built alongside Codup, dealers can quickly see where they fall in the dealer journey, what their pricing looks like, and what perks and access come with their status. That clarity builds trust. It turns our website into more than just a storefront, it becomes a roadmap."
Talk to Us About Shopware
This is the substantive difference. On most platforms, B2B behaviour is an app layer sitting on a B2C engine. On Shopware, it’s part of the core – which is why complex pricing, approvals and account structures behave predictably instead of fighting the checkout.
30 minutes, no deck. Fields: name, company, industry, current platform, B2B needs.
Get In Touch
Book a 30-minute exploratory call with one of our experts.
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Frequently Asked Questions
Who is Shopware best for?
Complex commerce: regulated industries, huge or PIM-driven catalogues, and B2B wholesale and distribution. It suits businesses whose pricing, compliance or account structures are too specific for a standardised platform.
Is Shopware open source and headless?
Shopware vs Shopify vs BigCommerce — when does Shopware fit?
It’s a question of fit, not ranking. Shopify and BigCommerce are strong where speed to market and operational simplicity matter most. Shopware fits when complexity is constant: deep native B2B, very large catalogues, regulated workflows, or a need to self-host and extend the core. We build on all three.
