As the company scaled, the influx of resellers on their platform made their existing process inefficient. Resellers, dealing in specific types of vehicles, faced challenges filtering relevant data from a single comprehensive source.
The objectives were to:
Enhance Reseller Efficiency:
- Implement a solution to streamline the data filtering process for resellers, enabling them to access relevant information efficiently.
- Provide customization options for resellers to personalize their subsites, enhancing user experience and efficiency.
- Develop a robust solution to facilitate seamless scaling as the number of resellers on the platform grows.
Codup, with its expertise, developed a comprehensive solution to address Pickles’ challenges:
Management Panel on Laravel and MongoDB:
- Enabled Pickles to create WordPress subsites for resellers and define data filters.
- Implemented a data filtering algorithm to sanitize and feed data to subsites based on specific filters.
- Allowed Pickles to customize headers and branding for reseller subsites.
- Enhanced user experience with bespoke themes and personalized features.
Efficient Data Filtering:
- Resellers could efficiently filter and serve relevant content to their customers.
- Implemented a feature for resellers to select and send specific cars to their clients, facilitating lead generation with agent attribution.
The implementation of the robust WordPress solution delivered significant improvements:
Enhanced Reseller Efficiency:
- The tailored management panel and data filtering algorithm streamlined the process for resellers, enhancing efficiency.
Customized User Experience:
- The ability to personalize subsites improved the user experience for both resellers and their customers.
- The robust solution facilitated the seamless onboarding of more resellers, supporting Pickles’ scaling objectives.
With these enhancements, Pickles not only optimized the efficiency of resellers but also laid a foundation for seamless scaling, reinforcing its position as a leading Australian marketplace for vehicles and equipment.