Tech Partner for electrical distributors & manufacturers
Increase Revenue,
Without the Manual Work
Helping electrical manufacturers and distributors eliminate manual quoting bottlenecks, connect their product data, and close more deals faster.
Recognized by
58%
of electrical contractors now source outside traditional distributor channels — up from a minority two years prior
17%
of contractors say their distributor's website meets their needs — even as 82% prefer digital ordering over phone and counter
32 hrs
average quote preparation time per won project. 78% of contractors award the job to whoever responds first.
#1
NAED's top unsolved industry priority: "Where's My Stuff?" — order-to-delivery visibility. Commissioned May 2026.
Industry events
Meet us on the floor this year.
IDEA eBiz 2026
Denver, CO
NECA Show
Las Vegas, NV
Electric Expo
King of Prussia, PA
Trusted by leaders like you
How Codup helps
How DMF Lighting digitized complex lighting sales with CPQ solution
DMF Lighting offered a massive degree of customization with millions of potential product configurations, leading to manual, slow sales workflows and complex quoting for representatives and distributors.
How Codup helps
How a geospatial solutions company transformed fragmented operations into a connected digital experience
Multiple disconnected systems slowed sales, service, and customer support. Codup unified CRM, eCommerce, warranty management, training, analytics, and marketing into one scalable ecosystem.
Your team shouldn’t have to hunt down data just to send a quote.
32 hrs
average time to turn a request into a quote
82%
prefer digital ordering over phone and counter
58%
of electrical contractors now source outside traditional distributor channels
Challenges in Digitizing Complex
Sales in Electrical Equipment
Contractors want to self-serve their material buys. Most distributor systems won’t let them — so they take the order to Amazon Business or someone else that has already solved the problem.
“Where’s my gear?”
From PO to will-call, contractors get no proactive order updates so they call the branch, wait, and call again. The industry named solving this its #1 priority in 2026.
Solution
Websites built for B2C, used for B2B
82% of electrical contractors want to order digitally — only 17% say distributor sites actually work for them. No takeoff or material-list upload, no contract pricing online, no branch-level stock.
Solution
Product data that’s missing or wrong
Electrical SKUs carry 50–150 attributes, but manufacturers format them differently. Contractors often hit missing specs, blank fields, and broken cross-references fast.
Solution
No way to order by job
Contractors buy per job site, but nothing ties orders to projects. Duplicate buys of wire, devices, and fittings pile up quietly — $8,000+ per job where there’s no tracking.
Solution
“In stock” — until will-call
The breaker shows available, then it’s gone when it’s picked, while the same one sits idle at another branch. Distributors lose an estimated 15–20% of revenue to inventory distortion.
Solution
Ordering that breaks on a phone
Field foremen procure from the job site, on their phone. When your system demands exact catalog numbers and multi-login flows, they give up and order from Amazon Business instead.
Solution
How Codup helps
Solutions That Make Life Easier for Your Team and Your Buyers.
Built for electrical manufacturers and distributors — and it connects to your ERP, PIM, CRM, and catalog instead of replacing them. Start with a fast win, scale into the full portal.
Contractor Self-Service Portal
A full B2B eCommerce environment — also called a dealer portal or self-service portal — built for the way electrical contractors actually buy: per job, on mobile, against negotiated pricing that most distributor portals have never been able to surface. Your ERP keeps running. We layer a modern buying experience on top of it.
- Contract pricing online
- Job-coded ordering
- BOM upload → quote → order
- Branch-level inventory
- Mobile-first
Get access to instant demo
Product Configurator
Built first for the lighting industry, where a single product family can have thousands of valid configurations and one wrong selection creates an expensive correction. The same engine applies across the electrical channel wherever specs, ratings, and dimensions combine into a unique order — luminaires, panelboards, motor starters, cable assemblies.
- Customer-facing configuration
- Unique SKU output
- Real-time pricing
- Auto-generated spec sheet (PDF)
Price and Availability Checker
A mobile-first progressive web app that puts real-time pricing and branch inventory in the hands of contractors and your own people at the counter, in the field, and in the warehouse.
- Contractor use
- Desk and field sales use
- Warehouse and counter use
- No app store friction
Warranty Claim App
Returns and warranty claims are handled by phone and email where neither side knows what is happening. This portal makes it easy for manufacturers to manage warranty claims, see statuses and other stats like credit issued in one dashboard.
- Statuses of Warranty Claims
- See all credit issued
- See failed claims
How Codup helps
Solutions That Make Life Easier for Your Team and Your Buyers.
Built for electrical manufacturers and distributors — and it connects to your ERP, PIM, CRM, and catalog instead of replacing them. Start with a fast win, scale into the full portal.
01Contractor portal on your existing ERP
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
02Takeoff / material-list upload → fast quotes
03Field lookup app — live in 30 days
04Account pricing + branch-level availability
05Quote-to-order, job-based ordering + tracking
06ERP, PIM, CRM + catalog integrations
07Returns & warranty (RMA) portal
08CPQ for configured electrical
We are certified partners of
Our Solutions work with all ERPs
What Our Clients Say
Join hundreds of leading enterprises that trust us to power their business operations
Codup's ability to listen to us and reframe our ideas into tangible, bite-sized pieces that make sense is impressive.
"With the system we built alongside Codup, dealers can quickly see where they fall in the dealer journey, what their pricing looks like, and what perks and access come with their status. That clarity builds trust. It turns our website into more than just a storefront, it becomes a roadmap."
"We’ve been impressed with Codup’s ability to effectively and accurately interpret challenging requirements. Their team is easy to work with and talented."
"Thanks to Codup’s work, our site is faster and performs better overall. Other than that, it hasn’t been long enough to see metrics like conversions improve. As for the team, they’ve been much faster than I expected in completing the task-based work on tight deadlines."
"Overall, we saved 30% of our time inputting information into the software, thanks to the changes that Codup made. It was much easier for us to use the software compared to before, and that was our main success metric."
"Codup does quality work, and they stand behind their outputs. If something’s not done correctly, they’ll bend over backward to fix it. They genuinely care about the results of their work."
How Codup helps
How DMF Lighting digitized complex lighting sales with CPQ solution
DMF Lighting offered a massive degree of customization with millions of potential product configurations, leading to manual, slow sales workflows and complex quoting for representatives and distributors.
The 90-Day Offer
Get a live contractor portal in 90 days.
Your first live contractor portal in 90 days. The contractors you hand logins to on day 91 are ordering from a real system, not clicking through a demo.
Weeks 1–2
Discovery & Scoping
Weeks 3–10
Design & Build
Weeks 11–12
QA & Launch Prep
Day 90
Go Live
Sign Up for a Demo
What it means for you
Faster quotes. Fewer lost opportunities.
Reps sell instead of creating quotations.
Routine quotes and lookups handle themselves; your team works the deals that need a human.
Be the first quote in.
Self-serve speed makes you the response that wins the order.
Stickier accounts.
Contractors who can look up, quote, order, and file a warranty claim in one place stop drifting to Amazon Business.
One source of truth.
Pricing and stock stay in your ERP — the portal and app just make them fast to reach.
