Commerce Built
for Complexity
Contract pricing, approval chains, six-figure catalogues, and ERP that has to answer in real time. We implement the parts most agencies scope out.
Trusted by
Companies Building
Modern Commerce Infrastructure
When Complexity is Permanent
Not every business needs a platform like this. The ones that do share a symptom: the operation is more sophisticated than the storefront running it.
Regulated Industries
Huge Catalogue / PIM-Heavy
B2B Wholesale & Distribution
Is Shopware the Right Platform for you?
Shopware is not the right fit if...
- Your catalogue is straightforward and everyone pays the same price. No hundreds of custom price lists, contracts or tiers.
- Standard checkout, standard shipping, standard tax. Nothing about how you sell fights an off-the-shelf flow.
- You need to be live in weeks, and you cannot expect nor afford the rules to get harder as you grow.
If that’s you, Shopware is overkill. We’ll say so, and point you at the platform that gets you live faster – even though it isn’t the one on this page.
It's only worth the extra cost if...
- Your complexity is permanent, not a phase, and it already lives in spreadsheets, side systems and people's inboxes.
- The ceiling matters more than the launch date. You'd rather build once for where the business is heading than replatform in two years.
- The pricing, approval and account logic a standard platform can't model is the exact logic your revenue runs on.
When that’s the situation, the higher build cost isn’t a downside – it’s what buys a platform that carries the growth and the complexity instead of buckling under it. That’s the only time we’ll put it in front of you.
Open by Architecture, Not by Add-on
Shopware is open source with a PHP/Symfony core. You can read it, extend it, host it where you want, and replace any layer without asking permission.
Open Source Core
A PHP/Symfony foundation we can extend directly. No limitations.
API-first and Headless
Store, Admin and Sync APIs mean you can ship a custom storefront, a mobile app, a dealer portal, or all three off the same commerce core.
Composable, Not Locked in
Run on Shopware’s cloud or bring your own. Swap search, PIM, ERP, payments or CMS rather than replatforming around them.
Agentic-ready
Shopware is building toward AI agents that can browse, query and transact against your store through open protocols (MCP).
Native B2B, not a bolt-on
On most platforms, B2B is an app layer sitting on a B2C engine. On Shopware, it’s part of the core.
Pillar 1
Backoffice that enables the business
Finance processes, complex products and pricing models, granular rights and roles, order processing, delivery and availability logic.
Pillar 2
Sales focus to negotiate and upsell
Quote and RFQ management, e-procurement integration, sales agent ordering on behalf of customers, digital sales rooms, bundling and individual pricing.
Pillar 3
B2B command centre with intelligent automations
Approval and compliance workflows, employee and account management, payments, document portal.
We Specialize in
ERP and Systems Integration
B2B portals and dealer networks
Open-platform engineering
Replatforming
We work on Shopify and BigCommerce too. That’s deliberate – it means when we recommend Shopware, it’s because your complexity warrants it, not because it’s the only thing we sell.
Real Systems. Real Operational Impact.
Codup helps companies modernize commerce, operations, customer experience, and revenue infrastructure through connected systems designed for scalable growth.
Steelcase, a global leader in workspace systems and office furniture, was in need of a platform where their employees, distributors, contractors, and dealers could communicate and share information with each other.
Steelcase
Custom WordPress Development
Built a custom B2B eCommerce platform for Instent, streamlining complex ordering, artwork approvals, split shipments, rush production, and flexible checkout through tailored WooCommerce workflows for business buyers.
Instent
WooCommerce eCommerce Development
Built a scalable reseller platform for Pickles, combining Laravel, MongoDB, and WordPress to automate data filtering, branded subsites, vehicle selection, lead attribution, and customer inquiries.
Pickles
Custom WordPress Development
What Our Clients Say
Join hundreds of leading enterprises that trust us to power their business operations
"Given the time and constraints, Codup was able to do something in two weeks that probably should’ve taken 4–5 weeks while doing QA testing."
"Codup does quality work, and they stand behind their outputs. If something’s not done correctly, they’ll bend over backward to fix it. They genuinely care about the results of their work."
"Thanks to Codup’s work, our site is faster and performs better overall. Other than that, it hasn’t been long enough to see metrics like conversions improve. As for the team, they’ve been much faster than I expected in completing the task-based work on tight deadlines."
"Overall, we saved 30% of our time inputting information into the software, thanks to the changes that Codup made. It was much easier for us to use the software compared to before, and that was our main success metric."
"We’ve been impressed with Codup’s ability to effectively and accurately interpret challenging requirements. Their team is easy to work with and talented."
"Codup has developed functionalities for our WordPress website, and they’ve built our e-commerce website from scratch. They’re good at getting to the heart of issues."
"With the system we built alongside Codup, dealers can quickly see where they fall in the dealer journey, what their pricing looks like, and what perks and access come with their status. That clarity builds trust. It turns our website into more than just a storefront, it becomes a roadmap."
Talk to Us About Shopware
Get In Touch
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Frequently Asked Questions
Who is Shopware best for?
Complex commerce: regulated industries, huge or PIM-driven catalogues, and B2B wholesale and distribution. It suits businesses whose pricing, compliance or account structures are too specific for a standardised platform.
Is Shopware open source and headless?
Shopware vs Shopify vs BigCommerce — when does Shopware fit?
It’s a question of fit, not ranking. Shopify and BigCommerce are strong where speed to market and operational simplicity matter most. Shopware fits when complexity is constant: deep native B2B, very large catalogues, regulated workflows, or a need to self-host and extend the core. We build on all three.
