Instent

Located in beautiful Huntington Beach California, Instent Industries provides a modern and revolutionary line of promotional tents, printed flags, custom furniture and trade show displays that are used for promoting businesses during events. Since their early beginning in 1997, their main goal has always remained the same: keep customers happy and satisfied with their project’s final result.

Challenge

Instent realized the profound opportunities in B2B eCommerce and wanted to move their store online. They wanted a platform through which their business buyers could place their order in a streamlined way. The main challenge was the buying process. Buying customized products from Instent involved a process that was challenging to simulate online. Many of their products involved custom artwork and the buyer had to engage with their graphic designers to modify and approve the design. Then the product had to go into the production stage after which it could be shipped. Instent wanted to make the buying process on their website as simple as possible for the buyer. And so, they contacted Codup with their requirements.

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Proposed Solution

Codup built a robust and powerful online B2B store on WooCommerce. The store we built was tailored to fulfill the unique demands of our client’s business and streamline their buying process. We created a bespoke theme for Instent and integrated a lot of features and functionalities that took care of the multiple layers of mechanism involved in their buying process. Here are some of the features our B2B solution offered.

Custom Pages Before Checkout

To streamline the buying process, we created custom pages before checkout. These pages gave the customer a range of options which included the following.

Graphic Workroom

We created a graphic workroom on their website where buyers could upload the artwork for custom products. The workroom allowed buyers to interact with graphic designers on their team through the message board. We created the functionality for Instent to assign a particular graphic designer on a project so that whenever buyers sent a message on the workroom, the same designer could communicate with them. We also created filters so that Instent web admins could filter the orders according to the graphic designer assigned.

Split Order

Instent had two types of products – one that were in stock and ready to be shipped while others that required production and took several business days. Even a single product bundle included these two different types of products. Instent wanted to give their customers a way to split their order between in-stock and required-production orders so that they could get the in-stock products shipped as soon as possible. The Split Order functionality we created allowed customers to split their orders and get the in-stock products shipped right away.

Rush Production

Instent wanted to give an option to buyers to rush their production for an extra charge. Codup met their requirements and added this feature on the custom page before checkout.

No Payment Option

Another distinctive feature that Instent required was to give their customers the ability to checkout without having to pay for it. Codup met this requirement by giving them a payment option through which customers could complete the placement of their orders without having to pay for it.

Results

With these features in place, we created a B2B site for Instent that allowed their buyers to place their orders smoothly and in a simplified way.

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