Located in beautiful Huntington Beach California, Instent Industries provides a modern and revolutionary line of promotional tents, printed flags, custom furniture and trade show displays that are used for promoting businesses during events. Since their early beginning in 1997, their main goal has always remained the same: keep customers happy and satisfied with their project’s final result.
Instent realized the profound opportunities in B2B eCommerce and wanted to move their store online. They wanted a platform through which their business buyers could place their order in a streamlined way. The main challenge was the buying process. Buying customized products from Instent involved a process that was challenging to simulate online. Many of their products involved custom artwork and the buyer had to engage with their graphic designers to modify and approve the design. Then the product had to go into the production stage after which it could be shipped. Instent wanted to make the buying process on their website as simple as possible for the buyer. And so, they contacted Codup with their requirements.
Codup built a robust and powerful online B2B store on WooCommerce. The store we built was tailored to fulfill the unique demands of our client’s business and streamline their buying process. We created a bespoke theme for Instent and integrated a lot of features and functionalities that took care of the multiple layers of mechanism involved in their buying process. Here are some of the features our B2B solution offered.