WordPress Theme Development

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WordPress Theme Development
Hire Codup to build mobile-first, SEO-optimized, fast-performing, clean, and compliant WordPress themes to give your website a cut above the competition.

8+ Years in WordPress Custom Theme Development

With some of the top WordPress theme developers under the hood, Codup has earned multiple awards and five-star ratings on WordPress theme development projects.

WordPress Theme Development

From a simple 1-page site to a complex and dynamic project with lots of different moving pieces, our WP theme development service will help you launch with a bang.

Our Promise

You won’t have any regrets working with us – that’s our Promise!

100% Quality-Assured

We won’t deliver until the final product passes vigorous testing by the QA team.

Coding Best Practices

We follow all WordPress coding best practices to deliver secure and reliable WordPress products.

Timely Delivery

With a clear project scope, we’re able to deliver on time, within budget, every time.


No matter what your query is, we’re always quick to respond.

Clear Communication

No language barriers – we promise. You won’t get frustrated trying to communicate your requirements.

Complete Transparency

Everything is transparent right from the beginning – from project cost to timeline.

Terra kelli

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Terra kelli

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter.The passage is attributed to an unknown typesetter

Terra kelli

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter.The passage is attributed to an unknown typesetter

Our Testimonials

“I was also impressed by the quality of their code and their ability to align with our time zone.”

Christophe Straut

Engineer Manager & Marketing Lead, Tracksheet

“Asim and his team are great developers. We are working with them on a regular basis for several projects from simple ones to complex ones and they are doing a great job."

Lea Cauet

Specialist, Promotional Items Manufacturer

“Asim went above and beyond with everything. He made sure every “what if” scenario was covered before scoping out a full solution.”

Jon Teodoro

Verde Media

"Codup is definitely First Class. They came in with a great proposal for our project, but I was still a bit uncomfortable because of the distance and potential language barriers. We went ahead with the project and I immediately knew I had made the right decision."

Ron Horne

CTO, Media Script

“They’re the total package: very competent in their field and easy to work with.”

Thomas Merchant

Global Manager, Web Platforms & Brand Communications

“Their honesty in the face of challenges and ability to work together to achieve a common goal was outstanding.”

Charles Dayment

Owner, Meal Plan Map, LLC

“They checked in at various points and were easy to get in touch with when needed.”

Ryan Reger

Owner, JMRC International

“The websites were exactly what we needed to grow our company.”

Tony Kowalick

President, Vaxxen Labs

“The team produced high-quality and timely development work at competitive prices.”

Barbara Bullard

Graphic Designer, Washington Media Services

“I am impressed by their easy communication and good understanding of our requirements.”

Saifuddin Kamran

Principal, Simply Studies


Recent Projects

Working in the industry for over seven years, we’ve crafted great digital experiences and
delivered top-notch WordPress eCommerce Development Services to clients all around the
world. Our WordPress Development Solutions are designed to help our customers shine in
the digital world.

WordPress theme go faster with Codup

Beginner’s Guide For WordPress Theme Development

Home Guides Beginner’s Guide For WordPress Theme Development

WordPress theme development. What are the options developers have when customizing and developing themes? 

The simple answer? There is no unanimously agreed on method on how to develop a WordPress theme. At the end of the day, it all boils down to what the developer wants to achieve. 

But what if you’re just starting out on this beautiful and rewarding journey? How will you decide which approach fits your needs best as a developer? 

Well, this article is here to help. In this guide, we’ll be talking about WordPress theme development and the different ways through which developers can create stunning and value-laden websites. 

Before we begin, let’s lay some groundwork. 

The Mechanics of a WordPress Theme  

Let’s take the discussion away from WordPress for a while and focus solely on themes. A theme is the major driver of a website. It determines the aesthetics and behavior of the website. 

While many consider content a part of a theme, it’s not. It’s stored in the database and can vary from website to website. On the other hand, you can use a single theme for a variety of different websites, especially if you’ve downloaded the theme from a store like the Official WordPress Theme Store

If you ever get a chance to visit your website’s cPanel, make sure to visit the wp-content/themes folder. That’s the place where you’ll find your theme files. At its core, a theme is a collection of code files. 

Every WordPress theme’s backbone consists of the following files: 

  • index.php – Defines the content that’s to be displayed by a theme. 
  • style.css – Gives the theme its style (typography, font, colors, and more). 

These two files work in tandem with the following data:

  • header.php – Includes the code for the header section of the website. It’s the one you see at the very top of the website. 
  • sidebar.php – Includes the code for the sidebar content areas and any widgets. 
  • footer.php – Includes the code for the footer content. 
  • functions.php – Contains the code for any theme-specific functionalities. 

For a more in-depth study of the functions.php file, visit the WordPress Codex

Besides these files, you theme can also contain the page.php, single.php, and other category-based or archival theme files. 

Now, every WordPress theme you install will open with the following comment. Let’s look at Twenty Eleven, the default WordPress theme: 

default WordPress theme

The forward slash asterisk (/*) you see in the beginning is known as a CSS parlance comment. This is written to be avoided by the browsers and used by developers when looking at code. 

Now that you know the basics of how a theme works, we move on to building an idea of our own. 

WordPress Theme Development: The Options 

Before you start developing your theme, we feel that it’s worthwhile you invest some time in reading about the roadmaps you can take for your development process. 

In this section of the article, we’ll be talking about the six options you have for developing a WordPress theme. Namely, they are as follows: 

  • Building an item from the ground up,
  • Editing a developed theme,
  • Customizing an existing theme, 
  • Use a child theme to alter an existing theme, 
  • Use your own parent theme, 
  • Utilize a theme framework. 

1. Building a theme from the ground up 

Building a theme

If you don’t have knowledge of how code works, this method would pose significant problems. If you’re an experienced, developer, this method of theme development gives you the most control over your theme. 

If you’re using pre-made code from an HTML file, be sure to edit it according to WordPress’ coding standards. Make sure your code is clean, loads fast on browsers, and without bugs. 

2. Editing a developed theme 

Editing a developed theme

While the process mentioned above is indeed effective, it’s by no means the traditional entrance into the world of WordPress development. 

Most developers get their start from editing a pre-existing theme. All they do is download a WordPress theme, usually from the theme store and start making changes to its style.css code. 

Tweaking the content, changing the theme, and adding extra functionalities to the PHP code are some ways in which developers add value to existing themes. But sometimes, the process of adding value does not go exactly as planned. Here’s why:

  • If you ever want to change your theme, you’ll lose the changes you’ve already made. 
  • If you’re not well-versed in code, you could be adding repetitive code over existing code – making the overall codebase shoddy. 
  • If your code is not written correctly, you could incur the risk of getting a buggy website online. 

If you run into these problems, always remember to keep a backup of your original file to avoid any problems. Thorough coding, following conventions, commenting your code, and debugging extensively should always be the main focus of your website operations. 

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3. Use the theme customizer to tweak an existing theme

Use the theme customizer to tweak an existing theme

The theme customization feature is one of the most useful releases of WordPress. It’s a nifty tool that lets you customize a theme without having to touch the codebase. Working with the What You See Is What You Get (WYSIWYG) approach, this tool helps you change typographies, colors, layouts, and more. 

One drawback to the theme customizer is that it keeps the changes stored separately instead of in the original code. This means that the code you’ll see will be repetitive at the backend. 

4. Using a website builder plugin 

This one follows along from the previous step and focuses on theme development for those who aren’t that code-savvy. 

Website building plugins like Elementor and Beaver Builder are useful tools that give you the power to create an aesthetically designed, and modern website with an intuitive drag and drop feature that uses the same approach as WordPress theme customizer. 

The only difference between these plugins and the customizer is the level of functionality it provides users when developing their website. 

5. Use a theme framework 

Use a theme framework

The last option for developing a WordPress theme is perhaps the best one. Theme Frameworks have been around for some time now and have been used by WordPress developers and users of all types to create stunning websites. 

Frameworks are essentially templates that provide you plenty of functionalities built right out of the box. Using these frameworks, you can create beautiful websites without knowing code. While coding-knowledge is a plus to have, it’s not a requirement. 

While there are some free frameworks available for you to use, there are also premium frameworks that come with advanced features. 

Here’s a list of free WordPress frameworks that you can use: 

  • Theme Hybrid – It includes a variety of widget and hook areas that significantly customize your themes. For the user, it has a wide range of child themes that you can edit yourself; however, if you want some additional functionality.
  • Wonderflux – This framework comes with a grid-based system. It’s a powerful platform that’s free and has significant support from WordPress forums. It provides you with the ability to adjust layouts and styling without worrying about code. 
  • Carrington – Among the three frameworks we’ve discussed, Carrington is perhaps the most famous and has various child themes available. 
  • Thematic – Developed by WordPress’s parent company, the frameworks come with a variety of tools that help you create stunning websites for WordPress.

Final Words:

In this article, we talked about the world of WordPress theme development and the many options you can use to create a great WordPress site. Hopefully, after reading this article, you will have a clear roadmap on how to get started with theme development. 

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Maria Ilyas

A writer by profession, Maria Ilyas is an eCommerce and digital marketing enthusiast and is always digging into the latest marketing trends, best practices, and growth strategies.

2 thoughts on “How to Use the WooCommerce Add to Cart Button Shortcode Anywhere On Your Site”

  1. Thanks to this tutorial I’m SO close to exactly what I want to do – much appreciated! The only remaining thing I would like to do is change the text from Add to Cart to something like Book this Course. Is this possible?


  2. Hey! WooCommerce is so flexible, we can do anything. but the level of complexity differs. what you’re asking isn’t really possible without getting your hands dirty with code. I just talked to our Business Analyst about the possible workarounds for this.

    You can use action and filter hooks to change the Add to Cart button on individual templates of WooCommerce. So if you change the Add to Cart text on the product archive template using an action hook, the change will be reflected on all Add to Cart buttons on that page.

    To truly achieve what you want i.e changing the text of the button using shortcode, the best implementation will be to edit the code files and either add a text parameter to the Add to Cart shortcode or create a new shortcode for you. that way, you can display whatever text you wish to display on the button. Hope that makes sense!

    Please reach out if you need more help!

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