Meet us at STAFDA!For contractor-supply distributors
B2B customer portals that just work. Live in 90 days.
Codup launches customer portals for distributors in 90 days. They’re connected to your ERP, they help your sales team sell more instead of cutting them out, and they’re easy enough that customers keep coming back. That’s how the portal pays for itself.
See how Frank’s shop pulled it offSame night. Different ending.
Last time, Dave texted his order at 9:12 pm. Mike was up past 10:40 hunting for Dave’s price, and by 6:34 am Dave had walked out to “the guys with the portal.” Then Frank’s shop launched its own portal on Shopify, built by Codup, in 90 days. Here’s the same night, take two.
Customers actually use it, and come back.
Their own price, live stock and a one-tap reorder of last time’s order, even at 9 pm from a job site. When ordering from you is the easiest option, they keep ordering from you.
Does Dave ever come back? He does.
Works with your sales team, not against them.
Every web order goes under the name of the rep who owns the account, at the customer’s own price. Reps stop re-typing orders and looking up prices at night, and spend that time selling.
Does Mike finally figure out the pricing? The portal already did.
Fully connected to your ERP.
Pricing, stock, bin locations and orders flow between the portal and the ERP you already run. No one re-types an order, and the counter sees exactly what the customer ordered.
Is Joe still looking for that box? Not anymore.
Same-day refills, ordered mid-job.
When a crew runs short, the order goes in from the phone in their pocket, against live branch stock, in time for your same-day run.
Did Dave climb down to call it in? Never left the scaffold.
The books reconcile. The business never stops.
Every portal order lands in the ERP as an ordinary sales order, with the right account, price and tax, so month-end reports tie out without re-keying.
Andy runs Frank’s finance. He’s hard to impress.
It pays for itself.
More orders through the same team. Customers coming back, reps selling, the counter and the books running as they always have.
Frank’s one regret? Taking two years to pull the trigger.
A Codup comic · Part Two
Frank isn’t the only one who took two years.
So why do these projects take so long, and never get done?
Because the people who have to live with the portal aren’t asked what they need until it’s almost built. They’re asked to test it days before go-live, and the real requirements turn up less than a week before launch.
Around the table, everyone wants something different…
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ITNobody touches my ERP.
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FinanceHow do I get my reports?
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SalesWill online orders still go under my name?
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MarketingWe built one two years ago. Nobody used it.
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OwnershipHow do we grow without adding headcount?
Meanwhile, two years later…
I’ve been waiting two years. When will this work?
The Spark Session: a hands-on workshop for getting live in 90 days
Frank’s advice to any owner still stuck at that table: start with the Spark Session. It’s a half-hour interactive workshop, not a presentation and not a pitch. Asim works through the framework that gets everyone to yes before anything is built, with you and on your business. It covers:
- Why everything must start with “why”, and the right questions to ask
- The people you need at the table, and how to help them agree on hard decisions
- The constraints that guide every decision
- How to use the data you already have to decide what to build
- How to execute and go live in 90 days once you start
A working session, not a talk and not a pitch. You walk away with a framework personalized to your business, not a cookie-cutter template, and a clear to-do list you can act on to go live in 90 days, whether or not you ever work with us.
Tue, Nov 17 · 12:15–12:45 pm Education Stage 2, STAFDA 2026, Anaheim
Half an hour, then back to the floor. Or book time at booth #764.
Framework for Launching a Digital Experience within 90 Days, with Asim Bawany, Founder & CEO, Codup.
Why listen to Asim?
- 14 years running Codup
- 11 years building B2B portals for distributors
- 4.9 out of 5 from 75 Clutch reviews
He has sat at that table with the IT manager, the finance team, the reps and the owner, heard every reason a portal project stalls, and taken projects live anyway.
“We could not have digitally matured this quickly without Codup. Asim is an incredible listener and facilitator.”
VP of Operations, AllTerra Central, a Trimble dealer (Clutch review, 2026)
Save your seat
Tue, Nov 17 · 12:15–12:45 pm · Education Stage 2. We’ll confirm by email.
Why trust us with the 90 days?
Because we’ve done it for manufacturers and distributors with messy catalogs, picky ERPs and dealers who don’t like change.
DMF Lighting
Millions of product configurations, quoted online
Reps and distributors were quoting a hugely configurable catalog by hand. Codup built a CPQ on Shopify Plus, connected to Oracle.
Read the case studyAllTerra Central
Sales, service and eCommerce in one connected system
“Codup’s ability to listen to us and reframe our ideas into tangible, bite-sized pieces that make sense is impressive.”
Kory BaxleyVP of Operations
GeoShield Window Film
A dealer portal that shows each dealer where they stand
“Dealers can quickly see where they fall in the dealer journey, what their pricing looks like, and what perks and access come with their status. That clarity builds trust.”
John SchurmanVisionary
Brands that trust Codup
Awards, rankings and partner badges
Booth #764 · Hall D · Nov 16–17
If it slows down how you sell, quote or serve, come talk to us.
Dealers calling for prices. Reps typing orders from emails. Warranty claims in an inbox. An ERP nobody wants to touch. If something in how you sell feels harder than it should, we’ve probably built a fix for it, or we’ll tell you honestly that we haven’t.
- Asim BawanyFounder & CEO, Codup
Fahad SheikhCo-founder, Extend Commerce
Book time at booth #764
Tell us who you are and we’ll email you a time on Nov 16 or 17 that fits around your show. Bring the problem; we’ll bring a live portal.
More of what we’ve built for distributors
The portal is the start. Each of these connects to your ERP, and most are a quick demo away.
Contractor loyalty and training
Tiers, pricing and perks that reward your best contractors, as in GeoShield’s dealer journey, plus the product training we built into AllTerra’s system.
See how it worksPrice and stock app
A phone app for contractors, counter staff and field reps: real-time price and branch stock from your ERP, no app store.
Mobile apps
Ordering apps for your contractors and your reps, on the same pricing, stock and accounts as the portal.
See how it worksCPQ: configure, price, quote
Reps and distributors quote even a hugely configurable catalog online, at the right price. Built for DMF Lighting on Shopify Plus.
Read the case studyProduct configurators
Walks buyers through specs, checks what fits together, and returns a unique SKU, a spec sheet and a live price.
AI order automation
Order sheets, even messy scans, are read and written into your ERP at the customer’s contract price. Live in weeks, no portal needed.
See how it works
