Meet Asim at HARDI!For HVAC distributors
B2B customer portals that just work. Live in 90 days.
Codup launches customer portals for distributors in 90 days. They’re connected to your ERP, they help your sales team sell more instead of cutting them out, and they’re easy enough that customers keep coming back. That’s how the portal pays for itself.
See how Frank’s shop pulled it offSame night. Different ending.
Last time, Dave texted his order at 9:12 pm. Mike was up past 10:40 hunting for Dave’s price, and by 6:34 am Dave had walked out to “the guys with the portal.” Then Frank’s shop launched its own portal on Shopify, built by Codup, in 90 days. Here’s the same night, take two.
Customers actually use it, and come back.
Their own price, live stock and a one-tap reorder of last time’s order, even at 9 pm from a job site. When ordering from you is the easiest option, they keep ordering from you.
Does Dave ever come back? He does.
Works with your sales team, not against them.
Every web order goes under the name of the rep who owns the account, at the customer’s own price. Reps stop re-typing orders and looking up prices at night, and spend that time selling.
Does Mike finally figure out the pricing? The portal already did.
Fully connected to your ERP.
Pricing, stock, bin locations and orders flow between the portal and the ERP you already run. No one re-types an order, and the counter sees exactly what the customer ordered.
Is Joe still looking for that box? Not anymore.
Same-day refills, ordered mid-job.
When a crew runs short, the order goes in from the phone in their pocket, against live branch stock, in time for your same-day run.
Did Dave climb down to call it in? Never left the roof.
The books reconcile. The business never stops.
Every portal order lands in the ERP as an ordinary sales order, with the right account, price and tax, so month-end reports tie out without re-keying.
Andy runs Frank’s finance. He’s hard to impress.
It pays for itself.
More orders through the same team. Customers coming back, reps selling, the counter and the books running as they always have.
Frank’s one regret? Taking two years to pull the trigger.
A Codup comic · Part Two
Frank isn’t the only one who took two years.
So why do these projects take so long, and never get done?
Because the people who have to live with the portal aren’t asked what they need until it’s almost built. They’re asked to test it days before go-live, and the real requirements turn up less than a week before launch.
Around the table, everyone wants something different…
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ITNobody touches my ERP.
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FinanceHow do I get my reports?
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SalesWill online orders still go under my name?
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MarketingWe built one two years ago. Nobody used it.
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OwnershipHow do we grow without adding headcount?
Meanwhile, two years later…
I’ve been waiting two years. When will this work?
20 minutes with Asim, in San Diego
Frank’s advice to any owner still stuck at that table: go talk to Asim. He’s at HARDI all week, walking the floor and meeting distributors, and at booth #540 for three and a half hours on Wednesday afternoon. Twenty minutes, three things:
- What do you want to achieve? Tell Asim what the portal has to do for your business.
- Where are you stuck? The ERP nobody wants to touch, the people who can’t agree, the portal nobody used. All fair game.
- We’ll tell you how to get unstuck and get it done in 90 days.
A working conversation, not a pitch. Twenty minutes won’t finish your plan. You’ll walk away knowing what goes first on your to-do list, whether or not you ever work with us.
Dec 7–10 · San Diego Booth #540: Wed, Dec 9, 2:00–5:30 pm, Hall A, San Diego Convention Center
Three and a half hours at the booth doesn’t go far, so book ahead. Not going to San Diego? Same 20 minutes by video.
Why listen to Asim?
- 14 years running Codup
- 11 years building B2B portals for distributors
- 4.9 out of 5 from 75 Clutch reviews
He has sat at that table with the IT manager, the finance team, the reps and the owner, heard every reason a portal project stalls, and taken projects live anyway.
“We could not have digitally matured this quickly without Codup. Asim is an incredible listener and facilitator.”
VP of Operations, AllTerra Central, a Trimble dealer (Clutch review, 2026)
Why trust us with the 90 days?
Because we’ve done it for manufacturers and distributors with messy catalogs, picky ERPs and dealers who don’t like change.
DMF Lighting
Millions of product configurations, quoted online
Reps and distributors were quoting a hugely configurable catalog by hand. Codup built a CPQ on Shopify Plus, connected to Oracle.
Read the case studyAllTerra Central
Sales, service and eCommerce in one connected system
“Codup’s ability to listen to us and reframe our ideas into tangible, bite-sized pieces that make sense is impressive.”
Kory BaxleyVP of Operations
GeoShield Window Film
A dealer portal that shows each dealer where they stand
“Dealers can quickly see where they fall in the dealer journey, what their pricing looks like, and what perks and access come with their status. That clarity builds trust.”
John SchurmanVisionary
Brands that trust Codup
Awards, rankings and partner badges
Booth #540 · Hall A · Wed, Dec 9, 2:00–5:30 pm
If it slows down how you sell, quote or serve, come talk to us.
Dealers calling for prices. Reps typing orders from emails. Warranty claims in an inbox. An ERP nobody wants to touch. If something in how you sell feels harder than it should, we’ve probably built a fix for it, or we’ll tell you honestly that we haven’t.
- Asim BawanyFounder & CEO, Codup
Book 20 minutes with Asim
Pick the time that suits you and we’ll email you to confirm the time and place. Bring the problem; we’ll bring a live portal.
More of what we’ve built for distributors
The portal is the start. Each of these connects to your ERP, and most are a quick demo away.
Contractor loyalty and training
Tiers, pricing and perks that reward your best contractors, as in GeoShield’s dealer journey, plus the product training we built into AllTerra’s system.
See how it worksPrice and stock app
A phone app for contractors, counter staff and field reps: real-time price and branch stock from your ERP, no app store.
Mobile apps
Ordering apps for your contractors and your reps, on the same pricing, stock and accounts as the portal.
See how it worksCPQ: configure, price, quote
Reps and distributors quote even a hugely configurable catalog online, at the right price. Built for DMF Lighting on Shopify Plus.
Read the case studyProduct configurators
Walks buyers through specs, checks what fits together, and returns a unique SKU, a spec sheet and a live price.
AI order automation
Order sheets, even messy scans, are read and written into your ERP at the customer’s contract price. Live in weeks, no portal needed.
See how it works
