B2B eCommerce for electrical distributors & manufacturers

Quote Faster.
Win More Deals.

Helping electrical manufacturers and distributors eliminate manual quoting bottlenecks, connect their product data, and close more deals faster.

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Digital Commerce & Connected Business Systems | Codup
Digital Commerce & Connected Business Systems | Codup
Digital Commerce & Connected Business Systems | Codup
Digital Commerce & Connected Business Systems | Codup
Digital Commerce & Connected Business Systems | Codup

Your team shouldn’t have to hunt down data just to send a quote.

A contractor asks for a price on a job’s worth of wire, conduit, breakers, and gear. Then the chase begins.
All data is scattered in different spreadsheets and human memory.
What should have been a straightforward quote turns into hours of searching, checking, copying, and waiting.
And while your team pieces it together, the contractor is already asking someone else for a price.

32 hrs

average time to turn a request into a quote

78%

of contractors buy from whoever responds first

Challenges in Digitizing Complex
Sales in Electrical Equipment

Contractors want to self-serve their material buys. Most distributor systems won’t let them — so they take the order to Amazon Business or someone else that has already solved the problem.

“Where’s my gear?”

From PO to will-call, contractors get no proactive status on their order — so they call the branch, wait, and call again. The industry’s own trade association named solving this its #1 priority in 2026.

Websites built for B2C, used for B2B

82% of electrical contractors want to order digitally — only 17% say distributor sites actually work for them. No takeoff or material-list upload, no contract pricing online, no branch-level stock.

Product data that’s missing or wrong

Electrical SKUs carry 50–150 attributes — gauge, conductor count, insulation type, voltage, ampacity, conduit compatibility — and every manufacturer formats them differently. Contractors hit blank specs and dead cross-references.

No way to order by job

Contractors buy per job site, but nothing ties orders to projects. Duplicate buys of wire, devices, and fittings pile up quietly — $8,000+ per job where there’s no tracking.

“In stock” — until will-call

The breaker shows available, then it’s gone when it’s picked, while the same one sits idle at another branch. Distributors lose an estimated 15–20% of revenue to inventory distortion.

Ordering that breaks on a phone

Field foremen procure from the job site, on their phone. When your system demands exact catalog numbers and multi-login flows, they give up and order from Amazon Business instead.

How Codup helps

From brain-frying manual quoting to smoother, faster deals.

Built for electrical manufacturers and distributors — and it connects to your ERP, PIM, CRM, and catalog instead of replacing them. Start with a fast win, scale into the full portal.
01Contractor portal on your existing ERP

One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.

One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.
One self-serve front door for your accounts and reps — no rip-and-replace, no parallel data.

How Codup helps

How DMF Lighting digitized complex lighting sales with CPQ solution

DMF Lighting offered a massive degree of customization with millions of potential product configurations, leading to manual, slow sales workflows and complex quoting for representatives and distributors.

Read the case study

What it means for you

Faster quotes. Fewer lost opportunities.

Reps sell instead of creating quotations.

Routine quotes and lookups handle themselves; your team works the deals that need a human.

Be the first quote in.

Self-serve speed makes you the response that wins the order.

Stickier accounts.

Contractors who can look up, quote, order, and file a warranty claim in one place stop drifting to Amazon Business.

One source of truth.

Pricing and stock stay in your ERP — the portal and app just make them fast to reach.

Industry events

Meet us on the floor this year.

Book a Meeting
Sep 29 – Oct 1, 2026

IDEA eBiz 2026

Denver, CO

The electrical industry’s data & eCommerce forum — find us on the floor.
Oct 4 – 7, 2026

NECA Show

Las Vegas, NV

Meet the team among the contractors and distributors we build for.
Oct 21 – 22, 2026

Electric Expo

King of Prussia, PA

Talk shop with us about quoting, portals, and ERP-connected commerce.

Be the supplier that quotes first.

See how a field app and contractor portal — connected to your existing ERP — turn hours of back-and-forth into instant lookups and a self-serve quote-to-order flow.
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