Headless commerce refers to an architecture where the frontend or presentation layer of the website is decoupled from the backend or engine of the website. This approach offers more flexibility to the online sellers to experiment and test new ideas at the frontend without impacting the backend setup. As a result the store owners can customize the UI of the website without letting the customer satisfaction take a hit.

Examples of Headless Commerce

ASOS

ASOS adopted the headless commerce approach to improve its website’s user experience. they used microservices architecture to decouple their front end with the backend. This created a more personalized and responsive shopping experience for the shoppers.

The headless commerce made their architecture more modular and scalable, making it easier to add new features and updates to their website.