Vaxxen Labs, a health and nutrition company, is focused on helping people exceed their fitness goals through a line of nutritional products developed through extensive scientific research. Their goal is to combine natural, healthy ingredients with scientific research and proven strategies from health experts to help their customers achieve the best version of themselves.
Vaxxen Labs reached out to Codup seeking help for their website conversion rate and front-end optimization. Their original website featured many complexities that hampered the overall user experience. Their product pages, in particular, needed a major overhaul as they had a lot of information to be displayed which led to long, unattractive pages to scroll through. Vaxxen Labs also wanted to install a Loyalty Program on their website through which their customers could earn points and rewards when shopping online.