Vaxxen Labs

Vaxxen Labs, a health and nutrition company, is focused on helping people exceed their fitness goals through a line of nutritional products developed through extensive scientific research. Their goal is to combine natural, healthy ingredients with scientific research and proven strategies from health experts to help their customers achieve the best version of themselves.

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Project Name

Vaxxen Labs

Client Name

Ony Kowalick

skills

Challenge

Vaxxen Labs reached out to Codup seeking help for their website conversion rate and front-end optimization. Their original website featured many complexities that hampered the overall user experience. Their product pages, in particular, needed a major overhaul as they had a lot of information to be displayed which led to long, unattractive pages to scroll through. Vaxxen Labs also wanted to install a Loyalty Program on their website through which their customers could earn points and rewards when shopping online.

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Proposed Solution

After collaborating with the team at Vaxxen Labs to find out exactly what things they required and what their goals were, we created a bunch of mock-ups featuring different layout options. After getting the approval, we set up the product page and displayed the information in a way that improved the overall user experience. Using CSS, JavaScript, and HTML, Codup made some major changes to their front end UI with the goal of improving their conversion rate. We used a WooCommerce plugin to install a Loyalty program on their site through which customers could earn points and rewards when buying products from their store.

Results

The result was a fresh, new look for our client’s website. It wasn’t just the looks that were worked on but our main focus was on improving the overall user experience and optimizing conversion rate.

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