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Vaxxen Labs reached out to Codup seeking help for their website conversion rate and front-end optimization. Their original website featured many complexities that hampered the overall user experience. Their product pages, in particular, needed a major overhaul as they had a lot of information to be displayed which led to long, unattractive pages to scroll through. Vaxxen Labs also wanted to install a Loyalty Program on their website through which their customers could earn points and rewards when shopping online.