Interview with Chad Massura, Founder of Rosy Soil: Revolutionizing Plant Care And Environmental Sustainability

Home Podcast Interview with Chad Massura, Founder of Rosy Soil: Revolutionizing Plant Care And Environmental Sustainability

In the third episode of “Shift Click,” podcast by Codup, we had the pleasure of talking to Chad Massura, the founder of Rosy Soil. We delved deep into his entrepreneurial journey and discovered the incredible endeavors he is spearheading at Rosy Soil.

You can listen this podcast using the following link:

About Chad Massura, Founder of Rosy Soil

Chad Massura is an ambitious entrepreneur and the visionary CEO and founder of Rosy Soil. From his early days as a college student, Massura harbored a profound passion for bringing his innovative ideas to life. Inspired by his love for gardening and the environment, Massura took a significant leap forward by establishing Rosy Soil. Since its inception, the company has been dedicated to empowering growers and gardeners with sustainable solutions for soil enrichment and plant care. 

From Dorm Room Deliveries to Nationwide Success: The Inspiring Journey of EnvoyNow  

In the fast-paced world of college life, late-night hunger pangs can strike at the most inconvenient times. Such was the case for two ambitious college students at the University of Southern California (USC) back in early 2013. 

Inspired to find a solution, they decided to take matters into their own hands. Armed with determination, they began delivering food to their fellow college mates in the dorms, responding to their requests via text messages. To facilitate transactions, they leveraged the popular payment platform Venmo, ensuring a seamless delivery process.

As word spread about the convenience and reliability of their service, demand skyrocketed. The two students quickly realized they needed to scale their operations to meet the growing needs of their customers. They recognized the potential of technology in streamlining their business and enhancing the user experience. Embracing innovation, they integrated Google Voice into their operations, allowing them to handle a larger volume of orders and improve communication with customers.

In order to improve further and fully capitalize on the untapped market potential, he partnered with developers and engineers for custom mobile app development that could revolutionize the way students ordered food on campus. 

The difficulties and their initiative to automate their process didn’t go unnoticed. Investors were captivated by the young entrepreneurs’ vision and the tremendous potential of their business. Recognizing the immense value in their service, investors saw an opportunity to transform EnvoyNow into a nationwide phenomenon. With their support, the founders secured several million dollars in funding, allowing them to expand their operations and bring their innovative solution to campuses across the country.

However, making money wasn’t Massura’s only dream. He realized he wanted more than a successful business. With bigger aims of wanting to do something more impactful, he and his partners sold EnvoyNow and made a nice exit. 

“Entrepreneurship is overrated”…

American culture often portrays the notion that starting and running a business is a cakewalk, but the reality is far from it. Launching a business requires a willingness to embrace a demanding lifestyle, characterized by long hours and the ability to handle stress and uncertainty. It’s not uncommon for entrepreneurs to find themselves facing daunting business situations without clear solutions. Overcoming obstacles and adapting to ever-changing circumstances becomes a crucial aspect of the entrepreneurial journey. 

It is essential to understand that the romanticized portrayal of entrepreneurship often fails to highlight the arduous nature of the process. Starting and running a business involves extensive planning, market research, financial management, and a deep understanding of the industry. Moreover, it necessitates a keen sense of perseverance, as setbacks and failures are an inevitable part of entrepreneurship.

While passion can be a driving force, it should not be the sole determinant of success. Building a successful business requires a comprehensive skill set, including effective communication, strategic decision-making, and a willingness to continuously learn and adapt. Entrepreneurship demands constant dedication and a willingness to go beyond one’s comfort zone. That’s what makes it difficult and considering it too simple is what makes it overrated. 

The Idea of Positive Externalities In Business

Positive externalities in the business refer to the benefits that are generated as a byproduct of business activities but are not captured by the business itself. These externalities have a positive impact on individuals or society as a whole, even though they may not directly benefit the business or its stakeholders. 

Chad, keeping this economic concept in mind, wanted to explore ideas, and wanted to use capitalism and entrepreneurship in a way that produces the bottom line, but does it in a way that also creates a positive impact on the environment. 

Starting Rosy soil 

Rosy Soil was launched in April of 2022 and has been in business for almost a year. It is a sustainable potting soil company that produces houseplants soil, herb soil, flower soil, and gardening soil. It works with the mission to create soil that considers not only the health of the soil and the plant but also the planet’s health. It is an organic, premium-quality soil that eliminates toxic and carbon-negative inputs found commonly in traditional potting soil.

Why is R&D Important? 

Massura is deeply committed to pioneering research and development in the field of plant growth and root system health. With a primary focus on creating innovative products, Massura and his team strive to enhance the vitality of plants and foster robust root systems. However, their mission goes beyond plant health alone.

Rosy Soil has developed a potting soil that not only promotes plant well-being but also addresses environmental concerns. Engineered for optimal water utilization and crafted with a carbon-neutral approach, Rosy Soil sets a new standard for sustainability in the industry. By reducing water waste and actively contributing to carbon neutrality, the company’s products have a positive impact on the global climate.

At this stage, Massura has all his focus targeted toward R&D and Product Development. 

“We spend a lot of time improving our existing formula.  We actually just released a new iteration on a recipe for the indoor mix. And we’re growing hundreds of plants in cycles at a time, testing various formulations for new products, for existing products, and then kind of bringing the feedback cycle of our consumers and retailers into that process, so that we can just create the best product possible. And I’m a firm believer that time spent there is perhaps better than time spent on customer acquisition or marketing. If you have a fantastic product then it should hopefully sell itself.” says Masura in the podcast interview. 


Chad Massura’s journey as the CEO and founder of Rosie Soil embodies the spirit of entrepreneurship driven by a passion for both plant health and environmental sustainability. Through his relentless pursuit of innovative solutions, Massura has created a company that not only provides premium-quality potting soil but also strives to make a positive impact on the planet. 

By emphasizing research and development, Rosy Soil remains at the forefront of technological advancements in the field, constantly pushing the boundaries of what is possible. 

With a deep understanding of the importance of positive externalities and the role of R&D in driving innovation, Chad Massura and Rosy Soil are leading the way towards a greener future, where the health of plants and the health of the planet are intertwined for the benefit of all.

Tooba Nadeem

Tooba Nadeem is an experienced technical writer with 5 years of expertise in technical writing. Her extensive research and knowledge enable her to provide comprehensive insights into various interesting topics. She excels at presenting complex information in simplified language, ensuring clarity for the audience.