Extend B2B Buying App Featured in Shopify Editions — A Win Built on Merchant Pain (and a Lot of Coffee)

If you’re in B2B eCommerce, you know wins don’t come easy. But when they do? You celebrate. Loudly. With videos, LinkedIn posts, and—yes—a blog.

We’re thrilled to share that Extend B2B Buying, our flagship Shopify app for wholesale and B2B merchants, has been featured in Shopify Editions.

“No, this wasn’t a fluke.

We didn’t manifest it with crystals either—though we did consider it.”

This happened because we built an app that actually solves real problems B2B merchants face every single day. From clunky order processes to limited cart flexibility—Extend exists to make wholesale work the way it should.

Let’s break down what makes this app so powerful (and worth your attention).

First Things First: What Is Shopify Editions?

If you’ve never heard of it, Shopify Editions is the annual launch event where Shopify highlights the most forward-thinking innovations, features, and products in their ecosystem.

Getting featured here is like earning a spot on the main stage at Coachella—except instead of singing, you’re streamlining buying for multi-location distributors.

Why Extend B2B Buying Is Built Different

Most Shopify apps focus on DTC. And fair—Shopify was born in a DTC world.

But B2B? It’s a different beast. Think purchase orders, approvals, multiple buyers on one account, and orders in the thousands—not dozens.

Extend B2B Buying was made for this complexity. It transforms a standard Shopify storefront into a wholesale-ready buying experience, tailored to manufacturers, distributors, and resellers who need:

• Faster ordering
• Fewer manual steps
• Role-based buyer access
• Custom pricing per customer

As Fahad Sheikh, our Head of Product and caffeine-powered strategist, puts it:

“The goal was never to just ‘launch an app.’ The goal was to solve the problems of how B2B is done on Shopify. Extend Commerce isn’t flashy—it’s functional. But when you’re in B2B, function is the flash.”

Agencies, This One’s for You

If you’re an eCommerce agency that works with B2B clients, Extend is your backstage pass to Shopify Plus success.

You no longer have to custom-build half a dozen features just to make Shopify behave like a B2B platform. Extend handles:

✅ Role-based logins
✅ CSV order uploads
✅ Bulk product selection
✅ Custom pricing lists
✅ Variant tables with real-time inventory
✅ Approval workflows (coming soon!)

That means you get to say “yes” to your clients more often—and deliver faster, without racking up technical debt.

“One of our goals,” says senior engineer Hasham Khalid, “was to save agencies from reinventing the wheel every time they onboard a new B2B client. Extend Commerce is the wheel.”

Let’s Talk Features

Here’s what you get when you install Extend B2B Buying:

• Bulk Add to Cart: Forget clicking one item at a time. Select multiple SKUs at once, set quantities, and add all in one go.
• CSV Upload Orders: For the merchandiser who lives in spreadsheets—just upload and checkout.
• Product Tables with Variant Selection: Search, filter, and view variants in a single, clean interface.
• Custom Pricing Per Customer: Support tiered pricing, contracts, and negotiated deals natively.
• Quick Order Forms: Repeat customers can place orders in seconds, not sessions.

And the list keeps growing. But let’s talk about the one feature that stole the Shopify Editions spotlight…

The Showstopper: Multi Cart Madness

Here’s the thing: most B2B buyers don’t just have one cart.

They’ve got one for monthly office supplies. Another for maintenance parts. One more for restocking their bestsellers. And guess what? They don’t want to mix them up.

With Extend’s Multi Cart feature, users can now:

• Save multiple carts by name (“July Restock,” “For Branch #2,” etc.)
• Share carts with coworkers or managers
• Assign custom roles for cart approval or editing
• Toggle between carts without losing progress

“Multi-cart was the most requested feature we heard from merchants,” says Huda Rauf, Codup’s Product Owner. “We thought—why not give them what they actually want, instead of what looks good in a demo?”

We thought so too. So we built it.

Meet the Builders

Behind every feature is a team quietly solving chaos. We dragged them out of their keyboards and into the spotlight for a quick Q&A—and here’s what they had to say:

Fahad Sheikh (Head of Product):

“Getting featured in Editions isn’t the win—it’s a checkpoint. We’re not done. If Extend Commerce isn’t 10x better six months from now, we’re doing something wrong.”

Madiha Sheikh (QA Engineer):

“We knew real merchants would throw real complexity at this app—large catalogs, custom pricing rules, multi-user behaviors. So we built our QA process to simulate exactly that. Our goal wasn’t just to catch bugs. It was to make sure Extend holds up under pressure—at scale, and in the wild.

Fahmeed (Software Engineer):

“There were days this app fought back. But every weird edge case we solved made it stronger. It’s battle-tested now.”

Huda Rauf (Product Analyst):

“We didn’t want merchants to ‘figure things out.’ We wanted them to say, ‘Oh—this just works.’ That’s how we designed every screen.”

Hasham Khalid (Sr Software Engineer):

“B2B workflows are dense—multiple users, large orders, custom logic. The real challenge was making that feel simple. We designed Extend Commerce to feel intuitive even when the logic underneath is anything but. If a buyer doesn’t need a user manual, we’ve done our job.”

What’s Coming Next?

We’re just getting started. Here’s a taste of what’s cooking in the Extend kitchen:

• Cart Approvals: Assign purchase roles. Let buyers submit carts for manager approval before checkout.
• Requisition Lists: Saved shopping lists to make repeat orders even faster.
• Multi-User Accounts: Invite multiple users under one customer account—perfect for teams.
• Checkout Restrictions: Limit cart checkout based on value, product category, or location.
  

Each one of these features is being developed with real merchant input—because that’s how we’ve built everything so far.

Final Thoughts: It’s Not Just a Feature—It’s a Foundation

B2B on Shopify has long been treated like an afterthought. We disagree.

Extend B2B Buying is our way of saying that wholesale deserves better. That agencies shouldn’t need duct tape to serve enterprise clients. And that real merchant pain deserves real solutions.

Getting featured in Shopify Editions is a proud moment—but it’s not the peak. It’s a sign we’re headed in the right direction.

“If you’re a B2B merchant and you’re on Shopify, this app was literally made for you,” says Fahad. “And if you’re an agency building for B2B… we just saved you weeks of dev time.”

So go ahead—install the Extend B2B buying app, try it out, and tell us what breaks.

We’re builders. That’s what we do.