5 Best Custom Bundling Solutions for Your eCommerce Store 

If you’re looking for custom bundling solutions to increase your eCommerce sales and deliver a personalized and more interactive experience to your customers, you’re in the right place.

Product bundling is an effective strategy that has proven to increase sales and profits. However, not all bundles are born the same. 

When we talk about bundles, there are multiple types of bundling strategies and techniques that companies use to attract their customers: pure bundling, mixed bundling, and custom bundling to name a few.

In this article, we’ll focus on one of these product bundling techniques: custom bundling. 

What is Custom Bundling? 

Custom bundling solutions, also known as “pick-and-mix” strategies, allow consumers the flexibility to create their own product bundles by selecting a specific number of items (N) from a larger assortment of goods (J). 

This approach differs significantly from traditional mixed bundling, where the content and composition of each bundle are predetermined by the storeowner. 

In custom bundling, the emphasis is on customer choice and personalization. 

Consumers have the autonomy to mix and match products according to their preferences and needs, creating a tailored package from the options available. 

This model transforms the traditional purchasing experience, offering a more interactive and consumer-centric approach.

Benefits of Custom Bundling Strategy (Pick-and-Mix)

Custom bundling strategy provides significant benefits in terms of customer engagement, sales, and market positioning. By focusing on consumer choice and flexibility, businesses can create a more personalized shopping experience that resonates with diverse customer needs.

1. Enhanced Customer Satisfaction

By offering the freedom to choose, custom bundling meets diverse consumer needs and preferences, leading to higher satisfaction. Customers appreciate the ability to tailor their purchases to their exact requirements.

2. Increased Revenue and Profitability

Custom bundling can encourage customers to purchase more items than they initially intended. The perceived value of getting to choose their own bundle components can lead to larger transaction sizes.

3. Better Market Segmentation

This strategy allows businesses to cater to different market segments without the need for multiple specific product variants. Customers self-segment by choosing bundles that best fit their preferences and budget.

4. Competitive Differentiation 

Offering custom bundling can set a company apart in a crowded market. This unique selling proposition can attract customers looking for a personalized shopping experience.

5. Inventory Management and Insight

Although more complex, this strategy provides valuable insights into consumer preferences based on their bundle choices, aiding in inventory management and future product development.

6. Enhanced Consumer Engagement

The process of selecting items for a bundle can increase customer engagement with the brand, as they invest time and thought in their choices.

7. Pricing Flexibility

Custom bundling allows for dynamic pricing strategies, where businesses can adjust prices based on demand, inventory levels, and consumer buying patterns.

Custom Bundling Solutions to Power Up Your Bundling Strategy

1- Voucherify

Voucherify is an API-first custom bundling solution that offers robust features for creating product bundles. 

It lets you create a wide range of product bundles like BOGO, Mix and Match, progressive bundling, Upselling, cross-selling, and more. 

Voucherify’s product bundling software offers innovative solutions for complex bundle configurations. 

It enables the use of product attributes and collections, rather than just product IDs, to create bundles. This approach allows for more flexibility and control over inventory management. 

Additionally, the software supports the introduction of product information as metadata, enabling the creation of custom bundles tailored to specific business needs and customer preferences.

Voucherify integrates with major tools and eCommerce platforms like WooCommerce, Shopify, and BigCommerce. 

2- Bundle Builder

If you’re using Shopify, check out the Bundle Builder app that can help you create custom bundles as well as all other types of bundles. It’s a complete product bundling solution for Shopify users. 

Here are the features to expect in Bundle Builder custom bundling solution: 

• Custom Product Bundles: Create single or multi-step bundles tailored to your Shopify store.
• Versatile Discount Options: Implement percentage, fixed, or tiered discounts for bundles.
• Real-Time Inventory Sync: Ensures accurate stock levels for single and multiple SKU bundles.
• Diverse Bundle Types: Supports BOGO, Mix & Match, Frequently Bought Together, and gift boxes.
• Enhanced Sales Promotion: Allows promotion of bundle discounts directly on product pages.

3- Recharge

The Bundles feature from Recharge Payments offers a range of capabilities for creating and managing product bundles. Key features include:

• Curation of Multiple SKUs: Combine different products into one offer.
• Build-A-Box Option: Allows customers to create their custom bundles.
• Customization Options: Offers various bundling solutions for businesses, including subscriptions.
• LTV Growth: Aims to increase average order value, loyalty, and retention.
• Easy Implementation: Direct integration with Recharge Subscriptions for a seamless experience.
• Customizable and Preset Bundles: Provides flexibility in how bundles are offered to customers.
• Control Over Bundle Rules: Set specific conditions for customizable bundles.
• Customer Engagement: Features a Bundles widget for customer selections.

Recharge Bundles also offers platform-independent API support and versatile integrations. This feature ensures that you can use Recharge Bundles on any platform you’re currently using, not limiting you to specific ecosystems. This flexibility is a significant advantage for businesses operating across various digital environments.

4- Bundle Builder for WooCommerce

Bundle Builder for WooCommerce is a versatile custom bundling solution that allows customers to create custom product bundles. Key features include:

• Custom Gift Boxes: Customers can mix and match products.
• Bundle Layouts: Shop owners can define bundle layouts.
• Step-by-Step Bundling: Enables creating bundles in steps.
• Bundle Rules Control: Set minimum product numbers and restrict specific items per page.
• Inventory Tracking: Automatically tracks inventory for bundled items.

If you a WooCommerce store owner, the Bundle Builder app for WooCommerce offers a comprehensive suite of features that you need to build custom bundles. 

5- Subscription Box for WooCommerce

Subscription Box is unlike the other custom bundling solutions mentioned above. It’s a solution that combines both subscription and custom bundling, a combination that is sure to take sales up the roof. 

With the Subscription Box plugin, you can not only allow creating custom bundles but also make them subscribable so that you can capture recurring revenue. 

It has tonnes of settings that allow your customers to edit their subscription bundles after they have subscribed to it. They can change the contents of the subscription box and also edit and customize the frequency of the subscription. Key features of the plugin include: 

• Custom Subscription Boxes: Customers can select products or product categories specified by the store admin and mix and match them to create their own custom subscription boxes.
• Recurring Subscriptions: The admin can specify the billing frequency for the subscription box plans, allowing customers to subscribe to these plans. This ensures that customers receive their favorite products regularly without the need to place orders repeatedly.
• Subscription Management: Customers have access to an intuitive “My Subscription” page where they can make various changes to their subscription, such as changing their box plan, delaying or rushing the next delivery, editing the products in their box plan, canceling their subscription, and updating their payment method and shipping address.
• Customizable User Interface: The plugin offers a fully customizable user interface with Gutenberg compatibility. Admins can build a customized Bundles page, choose which bundles or box plans to offer, and customize labels, button labels, and bundle headings. They can even modify the font and background colors of the Mini Cart and Subscription Details page to match their store’s branding.

Have questions related to your eCommerce store or seeking professional assistance? Don’t hesitate to reach out – our team of top-notch eCommerce developers is ready to elevate your online presence!