Adobe Commerce for B2B: Is It Worth the Investment in 2025?

The world of eCommerce has seen consistent growth over the past several years, and it’s showing no signs of slowing down. With the increasing shift toward online shopping, the B2B eCommerce market alone is projected to hit $710.4 billion by 2025. In this evolving digital landscape, Adobe Commerce B2B has positioned itself as a top choice for businesses looking to strengthen their online presence. It has become a critical tool for companies transitioning to fully integrated and efficient eCommerce operations.

Why Adobe Commerce Is More Than Just a Magento Upgrade

Formerly known as Magento, Adobe Commerce is a robust eCommerce platform packed with advanced tools that allow businesses to build, customize, and manage high-performing online stores. While many companies utilize their standard features for daily operations, the platform also offers deeper capabilities that are often underused, from custom workflows to powerful integrations.

As a core component of the Adobe Experience Cloud, Adobe Commerce Cloud delivers a comprehensive set of solutions designed to elevate your eCommerce strategy. In this blog, we’ll dive into the platform’s standout features, how its integration supports online business growth, and why it’s poised to play a significant role in the future of eCommerce through 2025 and beyond.

Adobe Commerce: What is it?

Previously known as Magento before being acquired by Adobe in 2018, Adobe Commerce has become a premier eCommerce platform for both brands and retailers. Building on Magento’s solid foundation, it offers a robust, feature-rich solution known for delivering secure, high-performing, and scalable omnichannel shopping experiences.

With a drag-and-drop interface, Adobe Commerce makes it simple for developers to create robust online stores, manage product inventory, streamline shopping across multiple channels, and expand into new markets with ease.

Adobe Commerce also empowers businesses to deliver seamless B2B eCommerce experiences from day one. As part of the broader Adobe Experience ecosystem, it comes equipped with advanced marketing and analytics capabilities, providing actionable insights that help businesses make smarter decisions and drive more sales.

Choosing the Right eCommerce Platform. What does it mean?

Selecting the right eCommerce platform is a critical decision for any online business. Below are three key reasons why this choice matters:

1. Scalability

As your operations expand, your platform should be able to scale alongside them. A reliable eCommerce solution must handle increased sales volume, higher website traffic, and more transactions, without compromising performance. Adobe Commerce is built for scalability, supporting your growth without disruptions.

2. Security and Compliance

Shoppers expect a secure online experience. A trusted platform safeguards customer data with encryption, enables secure payment gateways, and complies with industry regulations such as PCI DSS. Choosing a secure platform like Adobe Commerce helps protect your store from cyber threats and fosters customer trust.

3. SEO and Online Visibility

Visibility in search engines is essential for attracting customers. An SEO-optimized platform makes it easier to rank higher in search results, driving organic traffic to your store. Adobe Commerce includes features that enhance discoverability and help improve your search engine performance over time.

4. User Experience

Your choice of platform has a direct impact on how users interact with your store. A clean, intuitive interface with fast load speeds and a seamless checkout process creates a positive shopping experience. When navigation is simple and performance is reliable, customers are more likely to return, boosting both satisfaction and retention.

5. Customization and Branding

A flexible eCommerce platform lets you design your store to reflect your brand’s personality. From themes and layouts to specific features, customization options allow you to build a storefront that aligns with your brand identity and caters to customer expectations.

6. Payment and Shipping Flexibility

Offering a range of payment methods and shipping solutions is essential to meeting diverse customer needs. The right platform supports various payment gateways and shipping providers, giving shoppers the freedom to choose what works best for them. This level of flexibility not only enhances convenience but also improves the overall buying experience.

Key Advantages of Using Adobe Commerce for Online Businesses

As we look toward the future of eCommerce in 2025, Adobe Commerce Cloud stands out for its ability to reshape how businesses operate online. With robust tools and innovative solutions, it empowers companies to streamline operations and stay competitive in an evolving digital environment. Let’s explore how Adobe Commerce Cloud development can drive efficiency and growth.

1. Scalable Growth That Adapts to the Future

While every business strives for growth, many face roadblocks when it comes to scaling effectively. Adobe Commerce helps eliminate those challenges with flexible features that adapt to your company’s size and evolving needs, making it easier to grow without disruptions.

Whether you’re running a B2B or B2C store, Adobe Commerce delivers an omnichannel experience that scales with your business. Its cloud-native setup supports both headless and core commerce capabilities, enabling you to expand at your own pace.

With its scalable architecture, Adobe Commerce allows brands to enter new markets, launch regional storefronts, and deliver personalized shopping experiences across channels, supporting long-term growth in a global marketplace.

2. Powerful Customer Management Capabilities

Effective customer management is essential for any eCommerce business, especially in B2B, where sales reps need quick access to reliable account data. Adobe Commerce integrates CRM functionality, enabling teams to manage customer profiles, track order history, and access real-time inventory with ease.

With tools to manage every stage of the customer journey, Adobe Commerce helps brands deliver highly personalized experiences. Features like visitor tracking, dynamic content display, and customer segmentation allow businesses to serve relevant offers, streamline communication, and improve satisfaction.

The platform also supports real-time customer data through Adobe’s Real-Time CDP, allowing businesses to build rich profiles using both public and private data sources, enabling deeper personalization and more innovative engagement strategies.

3. Mobile Commerce with PWA Functionality

With the mobile commerce market reaching $620 billion in 2024, mobile-friendly experiences are more critical than ever. Adobe Commerce supports Progressive Web Applications (PWAs), helping businesses cater to mobile users without needing a separate native app.

PWAs deliver fast, app-like functionality across various devices, ensuring seamless performance and user experience. With Adobe Commerce’s PWA support, businesses can offer mobile shoppers a smooth, efficient path to purchase, ultimately expanding their reach and increasing revenue.

4. Optimizing B2B Workflows

As more B2B companies move online, digital transformation has become essential not just for survival but for growth. With the global B2B eCommerce market valued at over $7.9 trillion, even B2C brands are exploring B2B channels to boost profitability.

Adobe Commerce is designed to support complex B2B operations, including organizations with multiple user roles and layered account structures. Its advanced B2B features make it easier to manage customer relationships, allowing businesses to create shared accounts with distinct buyer access and permissions.

Other B2B capabilities include shared catalogs with custom pricing, quote management for approved buyers, and automated workflows for purchases, making the entire process more efficient and scalable.

5. Advanced Content Staging Tools

Before publishing new content to a live site, it’s crucial to test and refine it, especially in eCommerce, where timing and presentation can impact conversions. Adobe Commerce’s content staging tools let businesses draft, preview, and schedule changes across their storefront with complete control.

The Staging Dashboard enables users to plan content rollouts, manage updates across timeframes, and create multiple content versions for testing. This ensures that only polished, high-performing content goes live.

Teams can even set changes to automatically revert after a specific time, ideal for limited-time offers, seasonal campaigns, or flash sales, ensuring timely execution without manual intervention.

6. Smarter Inventory Management

Managing inventory effectively is critical to eCommerce success. Adobe Commerce helps businesses streamline this process with tools that make inventory tracking accurate, cost-efficient, and scalable. With the right system in place, companies can avoid issues like stockouts, delivery delays, or supply chain disruptions.

Whether managing a single location or multiple warehouses, Adobe Commerce allows merchants to monitor stock levels and manage shipping logistics across various channels from one centralized platform.

These inventory features offer real-time visibility, unified order data, and tools to optimize stock availability based on location or priority. Businesses can route shipments through a single warehouse or distribute them through multiple networks to meet customer demand efficiently.

7. AI-Driven Shopping Experience

Artificial Intelligence (AI) has become a game-changer across industries, and Adobe Commerce leverages it to enhance the online shopping journey. While many platforms still lack AI capabilities, Adobe Commerce stands out by using AI to drive smarter, more personalized experiences.

Its AI-powered tools deliver tailored product recommendations and intelligent search results, increasing the chances of upselling and cross-selling. These tools help create highly relevant experiences that convert more visitors into buyers.

By analyzing customer behavior and preferences in real time, Adobe Commerce uses AI to provide actionable insights that support growth, improve engagement, and maximize revenue.

How Adobe Commerce Is Shaping the Future of eCommerce

Adobe Commerce is at the forefront of innovation, integrating emerging technologies like AI and 3D to deliver greater customization, agility, and performance. As more businesses adopt Adobe’s cloud-based solutions, the platform is expected to play a key role in shaping the future of eCommerce by helping companies scale and succeed in an evolving digital environment.

1. AI-Driven Personalization

Adobe Commerce leverages artificial intelligence to tailor the online shopping experience for each customer. By analyzing behavioral and transactional data, the platform delivers personalized product suggestions, dynamic content, and targeted marketing, boosting engagement, loyalty, and overall satisfaction.

2. Next-Gen Immersive Experiences

With a focus on innovation, Adobe Commerce is set to revolutionize online shopping through immersive technologies. Tools like augmented reality (AR) and virtual reality (VR) will bridge the gap between physical and digital retail, offering shoppers experiences like virtual try-ons or interactive 3D product views, making the buying journey more engaging and lifelike.

3. Blockchain for Smarter Security

As online threats increase, Adobe Commerce is expected to incorporate blockchain technology to enhance transactional security. Blockchain’s decentralized framework offers a transparent, tamper-proof way to manage transactions, safeguarding customer data and reducing fraud. This not only improves trust but also helps businesses and buyers feel more secure when transacting online.

Leading Brands That Trust Adobe Commerce to Scale Their Online Growth

An increasing number of top retailers are turning to Adobe Commerce to transform and optimize their digital storefronts. These companies are embracing the next generation of eCommerce with Adobe’s powerful platform, seeing measurable gains in customer experience, scalability, and overall business performance.

1. Killer Ink

Killer Ink, a top European supplier of tattoo equipment, transitioned from Magento 1 to Adobe Commerce to boost its online store’s efficiency and expand into international markets.

Thanks to the upgrade, Killer Ink can now create location-based promotions, support seven different payment methods, and integrate with shipping providers like UPS and Royal Mail. Their system also manages multiple inventory sources seamlessly.

2. Shoebacca

Shoebacca, an American online footwear retailer, needed a scalable platform to manage complex operations, including pricing, shipping, inventory, and customer personalization. Adobe Commerce delivered a responsive, mobile-friendly solution.

As a result, Shoebacca saw a 50% increase in average order value and a 25% jump in both traffic and sales. CTO Thomas Finney shared:

“Adobe Commerce was a key factor in our 15x revenue growth in just three years.”

3. Rossignol

Rossignol, a French company known for its winter sports gear, turned to Adobe Commerce to unify various backend systems and support new product launches. When they debuted their mountain bike line, sales volume exceeded expectations by 25%.

Following that success, Rossignol expanded globally using Adobe Commerce, implementing country-specific shipping rules via Owebia and payment integration through Hipay. The result? A 70% increase in conversions.

4. Byredo

Byredo, a luxury fragrance brand based in Stockholm, adopted Magento to improve content delivery and boost customer engagement. Following the switch, the company saw its conversion rate jump by 30% and its average order value (AOV) rise by an impressive 160%.

5. Marc Fisher Footwear

Marc Fisher Footwear, a U.S.-based shoe company, relies on Adobe Commerce to run three online stores, including its brand and two acquisitions: Nine West and Easy Spirit.

After consolidating all three stores onto a single platform, the company reported a 10% lift in revenue and a 24% increase in conversion rates. Additionally, they reduced time spent on front-end updates by 70%.

Why Choose Codup for Your Adobe Commerce Implementation

Adobe Commerce Cloud is a top-tier platform for businesses aiming to build or elevate their online presence. Its scalability, flexibility, advanced personalization features, and seamless integration with other Adobe tools make it a powerful solution for digital commerce. With the right development partner, businesses can meet the demands of today’s buyers and stay ahead in the evolving eCommerce landscape.

Codup is a trusted Adobe Commerce development agency that helps businesses unlock the full potential of the platform. From complex integrations to scalable customizations, we offer end-to-end development services tailored to your business goals, ensuring your Adobe Commerce implementation delivers performance, growth, and long-term competitive edge in the digital marketplace.

Contributors

• 

  Calister Maloney

  writer

  Content Lead