Top 10 B2B eCommerce Platforms of 2025 Compared: Features, Pricing, and Who They’re Best For?

The B2B eCommerce Platform Decision Just Got More Complex

In 2025, selling to businesses online is no longer about spinning up a storefront and calling it a day. From pricing logic to buyer portals, the demands of B2B eCommerce have evolved, and not all platforms are keeping pace.

If you’re a manufacturer, wholesaler, or hybrid B2B/B2C brand, the wrong platform can slow down your sales team, frustrate your buyers, and stall growth. That’s why we created this guide to go beyond feature checklists and help you match the right platform to the complexity of your sales operations.

Why Platform Fit Matters More Than Ever

Today’s B2B buyers want self-service, real-time pricing, and fast ordering, but your internal workflows still depend on reps, ERP systems, and negotiated contracts. The right eCommerce platform must bridge that gap.

In our evaluations, we focused on five key criteria:

• B2B-specific features like tiered pricing, quote workflows, and buyer portals.
• Flexibility and customization, including headless readiness and open APIs.
• Cost of ownership, both upfront and in the long term.
• Scalability and ecosystem, including app availability and partner support.
• Support for complex sales processes like MOQs, customer-specific catalogs, and bulk ordering.

Let’s dive into the top 10 B2B eCommerce platforms of 2025.

1. Shopify Plus

Best For: Fast-growing B2B brands that value ease-of-use and speed to market.

• Pros: Clean UX, app ecosystem, B2B-specific features (with Plus), and Extend Commerce app support.
• Cons: Limited native flexibility for complex workflows.
• Codup’s Take: Great for brands that want to move fast, just be ready to extend it with custom apps or middleware.

2. BigCommerce B2B Edition

Best For: Mid-market teams that want open architecture with strong out-of-the-box B2B tools.

• Pros: Native B2B tools (quotes, payment terms, price lists), open API.
• Cons: UI can feel clunky without customization.
• Codup’s Take: Strong mid-market contender, especially when paired with a flexible front-end.

3. Adobe Commerce

Best For: Businesses requiring in-depth customization and control.

• Pros: Powerful open-source foundation, mature B2B modules.
• Cons: High TCO, developer-heavy.
• Codup’s Take: Perfect for teams with complex needs and strong internal tech resources.

Read next: Adobe Commerce for B2B: Worth the Investment?

4. OroCommerce

Best For: Enterprise-grade B2B use cases with long buying cycles.

• Pros: Designed for B2B from the ground up (accounts, workflows, CPQ).
• Cons: Steep learning curve.
• Codup’s Take: Ideal for manufacturers and distributors with unique buying structures.

5. WooCommerce

Best For: SMBs and mid-market players who want flexibility without overengineering.

• Pros: Highly customizable, Extend adds B2B pricing, portals, and bulk ordering.
• Cons: Requires technical setup to unlock its full B2B potential.
• Codup’s Take: When customized properly, WooCommerce becomes a lean, scalable B2B machine.

6. Salesforce B2B Commerce

Best for: Salesforce CRM-heavy environments that require tight integration.

• Pros: Seamless CRM connection, powerful account management.
• Cons: High cost, slower time-to-launch.
• Codup’s Take: Best when Salesforce is already the core of your tech stack.

7. Commercetools

Best For: Enterprises looking to go fully headless with granular control.

• Pros: MACH architecture, API-first, composable commerce-ready.
• Cons: Requires custom frontend and engineering investment.
• Codup’s Take: If your business model is complex and your dev team is strong, this is your playground.

8. Spryker

Best For: High-complexity, multinational B2B organizations.

• Pros: Modular architecture, marketplace support.
• Cons: Developer-heavy, less suited for smaller teams.
• Codup’s Take: Ambitious platform for ambitious sellers brings a strong partner to execute.

9. Elastic Path

Best For: Brands needing a flexible commerce engine for non-traditional use cases.

• Pros: API-first, composable commerce leader.
• Cons: Requires deep technical involvement.
• Codup’s Take: Not for the faint of heart, but unmatched for flexibility.

10. NetSuite Commerce

Best For: Teams already invested in NetSuite ERP.

• Pros: Native ERP integration, single data source.
• Cons: Limited customization, less modern UX.
• Codup’s Take: Great if you’re already deep in the NetSuite ecosystem, but may require front-end upgrades.

Platform Comparison Table

Platform	Best For	Headless Ready	Custom Pricing	Quote Workflow	Ideal Business Size
Shopify Plus	Fast movers	(with apps)	(needs apps)	(needs apps)	SMBs, Mid-Market
BigCommerce B2B	Mid-market builders	(with apps)	(with apps)	(with apps)	Mid-Market
Adobe Commerce	Full customization	(with apps)	(with apps)	(with apps)	Mid-Market, Enterprise
OroCommerce	B2B-first complexity	(with apps)	(with apps)	(with apps)	Enterprise
WooCommerce+Extend	Agile teams	(needs apps)	(with apps)	(with apps)	SMBs, Mid-Market
Salesforce B2B	CRM-native sellers	(with apps)	(with apps)	(with apps)	Mid-Market, Enterprise
commercetools	Headless-first orgs	(with apps)	(with apps)	(with apps)	Enterprise
Spryker	Global giants	(with apps)	(with apps)	(with apps)	Enterprise
Elastic Path	Engineering-heavy	(with apps)	(with apps)	(with apps)	Mid-Market, Enterprise
NetSuite SuiteComm.	NetSuite loyalists	(needs apps)	(with apps)	(needs apps)	Mid-Market

When to Choose a Platform vs. Build Custom

For some brands, even the best B2B platform isn’t enough out of the box. Suppose your sales process involves complex pricing, ERP logic, or highly personalized buyer journeys. In that case, you may need to heavily customize or build on a flexible core, such as Shopify or WooCommerce.

At Codup, we help B2B sellers bridge that last mile by customizing your chosen platform and integrating it with tools like ERPs, CRMs, and pricing engines.

Final Thoughts: Fit Over Hype

Choosing the right B2B eCommerce platform isn’t about the most popular name. It’s about alignment with your business model, sales process, and tech roadmap.

In 2025, that means choosing platforms that support:

• Real-time, customer-specific pricing.
• Buyer portals that mirror sales team relationships.
• Flexible architecture that grows with your business.

Codup helps you not only select the right platform but also make it yours.

Contributors

• 

  Calister Maloney

  writer

  Content Lead