ECommerce Trends: How Companies are Using Shopping Quizzes To Increase Sales
Having more choices of products is good. But what if we could get someone to recommend us the best product based on our own preferences? Shopping quizzes do exactly that.
They’re basically interactive eCommerce quizzes that ask the customer a series of questions. And then use those answers to curate the product catalog and pick a product or a couple of them that best matches their needs.
It’s like having a salesperson asking you questions to get to know you better and then pick a product just for you.
Or better, having a personal shopper do the shopping for you.
How cool is that?
The trend for shopping quizzes has been picking up recently. A lot of DTC brands are using them to give personalized product recommendations to their customers, reducing friction in the customer’s shopping experience, and increase sales.
Here, we are exploring the trend of having a product quiz on your online store and the benefits you can get.
We’ll also share some good examples of brands that are using an eCommerce quiz to guide their customers to the right product, automatically.
And also, the nitty-gritty of actually setting up shopping quizzes like these.
Shopping Quizzes – Why Your Online Store Needs One?
Here is how you can benefit from having a product quiz in your online store.
Give Personalized Product Recommendations
Accenture reports that 91% of consumers prefer to shop with brands that provide a personalized experience. With Shopping quizzes, you can engage your customers and create a more personalized shopping experience.
Reduce Friction in your Customer’s Shopping Experience
Sometimes, the customer just doesn’t know what to buy and where to start. A product quiz is just what they need to guide them and point them in the right direction.
Increase Conversions and Sales
98% of your site visitors leave without buying. By improving your customer’s experience, you can take your conversions and sales up by a notch – without doing a lot much!
Collect More Data About Your Customers
Getting all that data about your customers is a plus point. You’ll get to know your customers better – their preferences, personalities, likes and dislikes, and so much more! This data can be extremely helpful in future product launches and marketing campaigns.
The good news is, 83% of customers are willing to provide their personal information to get a personalized experience!
5 Examples of Brands That Use Shopping Quizzes to Engage Their Customers
The Shampoo and Body Wash Finder Quiz by Beast
Beast has become one of my favorite brands. Not because of their products but because of their content and customer experience.
Everything on their website is just spot-on – from their micro-copy to website features like their product quiz.
Beast sells personal care and grooming products specifically marketed to men. Their product range includes shampoos, body washes, shaving creams, and more.
Their website is so easy to use. A customer would have no problem finding what they need. But still, Beast doesn’t take any chances.
Right on the Hero slider, Beast pitches their shopping quiz. If customers are confused, they can simply go to the Quiz and let the algorithm guide them to the perfect product with the fragrance that matches their preferences.
The Lipstick Finder Quiz by The Lip Bar
The Lip Bar was founded in a kitchen by a black woman who was frustrated because she and her friends couldn’t find the kind of cosmetics they wanted.
She would prepare lipsticks on her stove and freeze them in lipstick molds before she started selling to the public.
But that’s another story for another day. They have truly come a long way from that.
Their online store is striking at first sight but very simple and easy to use. Their Complexion Quiz has further simplified the customer experience.
It’s a great feature that helps customers easily find the right shade for their complexion.
The Shoe Finder Quiz by On
In the Swiss Alps, a professional athlete teamed up with two friends to fulfill a big dream: changing the world of running with game-changing shoes.
Since then, On has been embraced by more than seven million runners around the world.
They have a very clean and minimal online store. A customer can just jump to all their men’s or women’s products from the main menu or use the Shop by Activity feature to find the right shoe.
And for those who just don’t know where to start and what to look for, they have added a nice shoe finder quiz.
Their quiz stands out from others in this list in a couple of different ways.
For one, they display products and filter them in real-time. So, when you answer a question, you see the products on the right getting filtered in real-time. The more questions you answer, your choices get narrower.
They have also added an intuitive ‘More Info’ section under each question. So, if someone isn’t sure what option to select, they get extra guidance when they click More Info.
Truly Amazing! No doubt why On has won so many hearts.
The Hair Extension Finder Quiz by INH Hair
INH Hair is another brand in the beauty space that has created waves in the hair extensions industry. Featured in Forbes, Elite Daily, and Bustle, INH Hair is a bestselling ponytail brand in the US.
But of course, buying hair extensions is no easy task for a beginner who’s trying them out for the first time.
Instead of creating tons of educational content to educate customers about how to choose a color type, length, and style of hair extensions, INH Hair has simply created a product quiz.
Customers answer a few questions and they find the right ponytail made for them.
The Lash Finder Quiz by Doe Lashes
Doe has changed the way false lashes feel by creating lightweight and forgettable lashes you can wear all day long.
But that’s cool for someone who is a false-lash pro. What about those beginners like me who would like someone to guide them to the perfect lash?
The Lash Finder shopping quiz fulfills that purpose. By asking customers questions about their eye shape, experience with false lashes, and how often they’re planning to wear them, Does Lashes holds their hand through the sales funnel and directs them to the right product.
How to Set Up a Shopping Quiz On Your Online Store – The Tools You Need
Now, let’s dive into the technical side of things.
The tools you need to create a shopping quiz on your online store depend on the eCommerce platform you’re using.
Let’s talk about some of the most popular Shopping Quiz apps in these three common eCommerce platforms – Shopify, WooCommerce, and BigCommerce.
OctaneAI – Best Shopping Quizzes App for Shopify
OctaneAI is used by thousands of Shopify stores (including Doe Lashes featured above) and is picked as one of the Best Storefront Apps by Shopify.
The feature we like the most in OctaneAI is their conversational pop-up. Though we’re always put off by popups, conversational popups are our new favorite.
OctaneAI isn’t just a shopping quiz app. It’s a complete customer engagement solution that integrates with Facebook Messenger, Email, SMS to engage customers across channels.
RevenueHunt- Best Shopping Quizzes App for WooCommerce
Revenue Hunt is an affordable Shopping quiz app that works on multiple platforms like Shopify, BigCommerce, and WooCommerce.
It even has a free plan, which is recommended if you’re just starting out and don’t have much web traffic yet.
It even integrates with other third-party tools like Mailchimp, Klayvio, Hubspot, Google Analytics, and many more via Zapier and webhooks.
FyreBox Quizzes -Best Shopping Quizzes App for BigCommerce
FyreBox is a simple BigCommerce Shopping Quiz App. It comes with built-in analytics to record customers’ answers and integrates with your CRM and email marketing software to export leads and kickstart marketing campaigns.
FyreBox lets you create different types of quizzes like Multiple Choice, Scenario Quiz, True False, and Open-Ended. It even lets you embed 2 games like Word Search and Hangman, just for fun!
FyreBox integrates with many other third-party tools via Zapier.
Involve.me – An eCommerce Quiz App That Works On Every Platform
Involve.me is a platform where you can sign up for free and create engaging and interactive quizzes, forms, calculators, and so much more. Everything you create on Involve comes with a copy-paste-ready embed code. You can simply copy and paste the code anywhere on your site to start engaging and involving your store visitors.
The drag and drop quiz builder allows anyone to build interactive pages without any coding skills. Involve lets you customize everything – from backgrounds to fonts, element transparency, highlight colors, buttons, and everything else to make sure you always stay on brand.
Use the above tools and jump on the shippable quizzes bandwagon!
Whether you want to increase your store’s conversions, improve customer engagement, or get more customer data, Shopping Quizzes are truly the answer.