White Knight
Since opening its doors in 1990, White Knight is known as a trusted supplier of wheel accessories, providing the most complete line of accessories available in the automotive aftermarket industry. Their sole metric of success is their continual customer satisfaction.
Technology:
Wordpress
Service:
B2B eCommerce, Web Application
Challenge
White Knight sought to enhance its B2B customer experience by transforming its traditional product catalog into an intuitive online interface. The company faced the challenge of converting a comprehensive PDF catalog, containing a vast array of products and variations, into a searchable, filterable, and easily maintainable online catalog.
The objectives were:
- Transition from a PDF catalog to an interactive online product catalog.
- Implement a system where B2B customers can easily search and filter through the extensive product range.
- Create a platform that is easily updatable and manageable for the White Knight team.
Solution
Codup embraced the challenge and proposed a tailored solution, leveraging custom development to transform White Knight’s product catalog:
Custom Product Templates:
- Designed 8-12 different product templates to accommodate the vast range of products and their variations.
- Created a custom post type to showcase thumbnails of different packaging types, enhancing visual appeal and information accessibility.
Search and Filter Functionality:
- Implemented a robust search functionality enabling customers to look up products using SKUs and other attributes.
- Ensured that the online catalog was easily filterable, offering a user-friendly experience for B2B customers.
Product Import Templates:
- Developed several product import templates, allowing the White Knight team to easily add and edit products using spreadsheets.
- Ensured that the online catalog remained up-to-date and easily manageable.
Results
The B2B eCommerce development project culminated in a state-of-the-art online catalog, marking White Knight’s significant stride towards digitization.
