CASE STUDY
Giving birth to a groundbreaking idea
in TravelTech
Service: Web Development
Tech Stack: WordPress
Overview
The client wanted a B2B platform where hoteliers and agents could come together and connect with each other. The agents would bring sales or bookings for the hoteliers that will be logged in the platform. The basic idea is to incentivize the agents to bring sales for the hoteliers by giving rewards to them.
Challenges
Time to Market
One of the key challenges was delivering the platform within a limited timeframe. With the loyalty program targeting travel agents, there was a clear need to launch the platform quickly to capitalize on market opportunities and provide immediate value to users.
Complex Bespoke Functionality
Although WordPress is a flexible platform, leveraging it for a complex loyalty system required overcoming several challenges related to architecture, scalability, and custom feature development.
Solution
Development of the Big Agent Rewards Platform
Codup built a robust and powerful online B2B portal on WordPress. We used the look and behavior of the existing website to build the portal and custom-built the incentive programs, bookings and reporting tools for the web application.
User Registration
We set up a customizable registration form for travel agents to create their accounts on the website.
Sponsor Dashboard
Built the Sponsor Dashboard with reporting features to view logged bookings, reward claims with actions to either reject or approve claims, etc
Travel Agent Dashboard
We built a dashboard for travel agents that would allow customers to log bookings and claim rewards.
Incentives Program
Created a custom CPT for the admin to add incentives program on behalf of the sponsors (hoteliers).
Booking Logs
We set up a simple system where Gravity forms were used to log bookings that were mapped to the sponsor and to their corresponding incentive program.
Reporting and Analytics
We built a feature that generated reports for the incentive program with csv export options.
Virtual Card Module
Integrated virtual card technology for cash incentives and updated reporting and analytics.
Messaging and Communication
We built a system where agents and sponsors could directly communicate with each other via their respective portals.
Results
Notably, the client received multiple awards for this digital product, recognizing its innovation and impact.
The platform successfully onboarded prestigious hotels such as Atlantis Dubai, Tampa Bay, Florida, and Harbor Club, St. Lucia, expanding its reach and offerings.
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