Multiply Eyewear is an innovative startup that is shaking the sunglasses industry by providing modern and beautiful sunglasses to a young and chic crowd. Providing designer-type sunglasses at a fraction of the cost, they want people to dress up accordingly for every adventure they set out for and sport a new pair of trendy sunglasses for every occasion.
Multiply Eyewear launched with an idea that was truly going to shape the fashion industry: they wanted to build an online store with a subscription model so that their customers who had subscribed to their service would receive a new pair of sunglasses every 3 months. They basically had two business models running at once – a regular online store and a subscription service. Multiply Eyewear wanted to launch their brand on Shopify and build an online store with features that fit their business processes and gave their store an edge.
Using PDF mockups provided by our client, our team at Codup built an online store on Shopify for Multiply Eyewear using the Retina Amsterdam theme, a bunch of Shopify Apps, and customization of Liquid templates. As per our client’s requirements, we built a Style Quiz Page for their customers who would opt to subscribe to their service. We also implemented special pricing for those subscribers so that they would receive a special, discounted price on every product. We implemented a solution that allowed the store admin to set custom pricing for those subscribers for each product in their catalog.