Multiply Eyewear aspired to launch a dual business model – a regular online store and a subscription service where subscribers receive a new pair of sunglasses every three months.
The objectives included:
Dual Business Model:
- Implement an online store with an integrated subscription model to offer a unique shopping experience.
- Enable special, discounted pricing for subscribers on every product in the catalog.
- Introduce a Style Quiz Page for subscribers to personalize their style preferences.
Codup, utilizing the Retina Amsterdam theme and Shopify Apps, crafted a bespoke e-commerce solution for Multiply Eyewear:
Shopify Store Development:
- Built an online store on Shopify, customizing Liquid templates to align with the brand’s aesthetic and functional requirements.
- Integrated a subscription model, allowing customers to receive a new pair of sunglasses every three months.
Style Quiz Page:
- Developed a Style Quiz Page for subscribers to personalize their style preferences, enhancing the customer experience.
- Implemented special pricing for subscribers, offering discounts on every product.
Custom Pricing Mechanism:
- Enabled the store admin to set custom pricing for subscribers for each product, offering flexibility and personalized shopping experiences.
The integration of the e-commerce and subscription model yielded significant benefits for Multiply Eyewear:
Business Model Realization:
- The dual business model was successfully implemented, offering customers a unique and personalized shopping experience.
- The Style Quiz and special pricing attracted a higher number of subscriptions, boosting revenue.
- The innovative business model and personalized shopping experience positioned Multiply Eyewear as a distinctive brand in the market.
With Codup’s tailored solution, Multiply Eyewear not only brought its innovative business idea to life but also established itself as a trendsetter in the sunglasses industry.