Turn Your Complex Sales Process Into A Revenue Driving Digital Engine
Your buyers expect instant quotes on 1000+ SKUs, real-time inventory, and self-service ordering. We help manufacturers and distributors deliver it.
The Growing Challenges of
Digital Selling For B2B Merchants .
Supply Chain Visibility Gaps
Without real-time inventory visibility across your distribution network, you're promising products you can't deliver or missing sales opportunities on available stock. Buyers lose confidence, and you lose deals.
Inefficient Order Processing
Manual order entry, pricing errors, and approval bottlenecks slow down your sales cycle while your competitors deliver instant quotes and seamless ordering experiences.
Product Complexity Without Digital Support
Managing intricate product portfolios, technical specifications, and custom configurations manually means longer sales cycles, pricing mistakes, and buyers who can't find what they need when they need it.
Disconnected Customer Experience
Your buyers interact with sales, customer service, and online channels that don't share data. They repeat information, get inconsistent answers, and often take their business elsewhere, where it's more streamlined.
Operational Inefficiencies Eating Profit
Time spent on manual processes, data re-entry, and fixing system disconnects is time not spent on strategic growth. Your team works harder, not smarter, while margins shrink.
No Competitive Digital Edge
Your competitors are automating quotes, streamlining reorders, and providing self-service capabilities. Without a digital strategy that matches your business complexity, you're falling behind.
How Codup Transforms B2B Commerce Operations
Advanced Order Management & Fulfillment
Integrate your order processing with ERP and CRM systems for real-time inventory visibility, automated fulfillment workflows, and seamless customer communication, reducing processing time while improving accuracy.
Configuration, Pricing & Quoting (CPQ) Solutions
Automate your complex quoting process with systems that handle custom configurations, tiered pricing, approval workflows, and contract terms, delivering instant, accurate quotes that close deals faster.
Unified Customer Experience Platform
Connect all customer touchpoints through integrated buyer portals that provide account-specific pricing, order history, real-time inventory, and self-service capabilities, creating consistency across every interaction.
Product Information Management (PIM)
Centralized complex product data, technical specifications, compliance documents, and digital assets in systems that automatically sync across all sales channels, ensuring accuracy and reducing support inquiries.
Purpose-Built digital experience for b2B commerce
Integrated Backend Architecture
Data silos are eliminated by integrating your ERP, CRM, OMS, WMS, and eCommerce layers through custom APIs and middleware. The result: a unified data model with real-time sync across orders, inventory, pricing, and customer accounts.
Buyer Portals Built for Account-Based Purchasing
We develop custom buyer portals with account-level access, tiered pricing, pre-negotiated terms, and order history visibility—optimized for contract customers, repeat buyers, and channel partners.
Enriched Product Information Management (PIM)
Centralized technical assets - SKUs, spec sheets, compliance documents, CAD files, and installation manuals- into dynamic product detail pages via CMS, DAM, or PIM integration, improving buyer confidence and internal efficiency.
Digitized B2B Sales Workflows
We replicate B2B sales processes, including quotes, custom configurations, multi-step approvals, and negotiated pricing, using CPQ tools and automated workflows tailored to your specific business rules.
Build The Digital Experience Your Sales Process Needs
Creating integrated B2B solutions that deliver a seamless digital buying experience without changing your sales process.
Build The Digital Experience Your Sales Process Needs
Creating integrated B2B solutions that deliver a seamless digital buying experience without changing your sales process.
Built with trust
Why B2B Merchants .
Choose Codup.
Why B2B Merchants Choose Codup.
“Given the time and constraints, Codup was able to do something in two weeks that probably should’ve taken 4–5 weeks while doing QA testing.”
Ross Cooper
Lead Web Developer, Canyon Creative
Matt Fosberry
Project Manager at Smyrna Truck
“Codup has developed functionalities for our WordPress website, and they’ve built our e-commerce website from scratch. They’re good at getting to the heart of issues.”
Joel Gumbayan
Digital Marketing Manager, Instent Industries
Andrew Wyatt
Global Manager of Web Platforms at Steelcase
“Codup does quality work, and they stand behind their outputs. If something’s not done correctly, they’ll bend over backward to fix it. They genuinely care about the results of their work.”
Mike Kretsinger
CEO, MJ Kretsinger
Amy Seitz
CEO of CyberizeIt
“We’ve been impressed with Codup’s ability to effectively and accurately interpret challenging requirements. Their team is easy to work with and talented.”
Justin Duane
Owner, CoinsTV
“Thanks to Codup’s work, our site is faster and performs better overall. Other than that, it hasn’t been long enough to see metrics like conversions improve. As for the team, they’ve been much faster than I expected in completing the task-based work on tight deadlines.”
Kinect Solar
Director of Marketing, Brian Hunter
“Overall, we saved 30% of our time inputting information into the software, thanks to the changes that Codup made. It was much easier for us to use the software compared to before, and that was our main success metric.”
Mike Grabham
Business Development Manager, Compassion 4 Paws
The Impact We Deliver
Instent Industries provides high-quality promotional tents, custom furniture, printed flags, and trade show displays for event marketing.
Challenges
Codup built a WooCommerce portal with artwork approvals, flexible checkout, and rush orders.
Solution
Custom B2B storefront with personalized pricing and real-time ERP integration.
Impact
Tech Stack: PHP, WordPress, WooCommerce.
Safe Life Defense manufactures high-performance body armor, tactical belts, and protective gear for public safety and security professionals.
Challenges
Solution
Impact
Tech Stack: WordPress / WooCommerce, Custom PHP/JavaScript, API integrations.
Challenges
Solution
Impact
Tech Stack: WordPress / WooCommerce, Custom PHP/JavaScript, API integrations.
Smyrna Truck designs and fabricates commercial truck and van bodies (tow, crane, flatbed, and utility vehicles) for a nationwide customer base.
Challenges
Needed a modern B2B platform to stay competitive and improve buying.
Solution
Rebuilt wholesale portal with B2BWoo, adding quick orders and role-based pricing.
Impact
Tech Stack: B2BWoo (WooCommerce) / WordPress / Custom PHP/JS for search and pricing logic
Pickles operates Australia’s leading vehicle and equipment remarketing marketplace, connecting resellers and buyers across multiple sectors.
Challenges
Needed better tools to manage resellers and large data on WordPress.
Solution
Built a Laravel panel with MongoDB for reseller management and filtering.
Impact
Tech Stack: Laravel / MongoDB / WordPress (frontend)
You Focus on Growing Your Business.
We Handle the Digital Transformation
Ready to discuss how we can accelerate your sales cycle?
