You have built a
great business. Your digital experience should match it.
A strong business model without the right digital ecosystem is just potential, not performance.
The Gaps In Your Digital Ecosystem Are Costing You
Fragmented data, manual workflows, and disconnected tech stack introduce friction across your business operations.
Disconnected Tech Stack
A disconnected ERP, CRM, and eCommerce stack means scattered data, duplicated effort, and a buyer experience that drives them back to your sales reps.
Outdated Buyer Experience
You’re trying to grow online, but your buyer portal wasn’t built for how B2B buyers buy. It lacks self-service, personalized pricing, and account-based features your customers expect, so they keep picking up the phone instead.
Missing Product Details
Tech specs, SKUs, certifications, warranty info, pricing, and images, your buyers expect it all up front. When it’s missing or scattered, your team wastes time, and your buyers lose trust.
Complex Sales, Basic UX
Your sales process is complex: quotes, approvals, custom pricing, configurations. But your eCommerce experience is built for a one-size-fits-all. The result? Frustrated buyers and missed revenue.
Manual is the Bottleneck
Order processing, customer support, and inventory updates are still being handled manually by your team. It’s slow, error-prone, and pulling focus from the work that drives growth.
No Real Strategy Behind the Stack
You’ve got the ERP, CRM, and eCommerce tools in place, but there’s no clear roadmap guiding how they work together to drive growth. The result? Disconnected initiatives, stalled progress, and digital investments that don’t deliver.
Purpose-Built digital experience for b2B commerce
Integrated Backend Architecture
Data silos are eliminated by integrating your ERP, CRM, OMS, WMS, and eCommerce layers through custom APIs and middleware. The result: a unified data model with real-time sync across orders, inventory, pricing, and customer accounts.
Buyer Portals Built for Account-Based Purchasing
We develop custom buyer portals with account-level access, tiered pricing, pre-negotiated terms, and order history visibility—optimized for contract customers, repeat buyers, and channel partners.
Enriched Product Information Management (PIM)
Centralized technical assets - SKUs, spec sheets, compliance documents, CAD files, and installation manuals- into dynamic product detail pages via CMS, DAM, or PIM integration, improving buyer confidence and internal efficiency.
Digitized B2B Sales Workflows
We replicate B2B sales processes, including quotes, custom configurations, multi-step approvals, and negotiated pricing, using CPQ tools and automated workflows tailored to your specific business rules.
Unlock digital transformation for your business.
Simplify complexity, unify systems, and drive growth with purpose-built digital infrastructure. We design solutions that mirror the operational needs of modern B2B businesses.
Built with trust
Real Feedback.
Real Results.
Real Feedback. Real Results.
“Given the time and constraints, Codup was able to do something in two weeks that probably should’ve taken 4–5 weeks while doing QA testing.”
Ross Cooper
Lead Web Developer, Canyon Creative
Matt Fosberry
Project Manager at Smyrna Truck
“Codup has developed functionalities for our WordPress website, and they’ve built our e-commerce website from scratch. They’re good at getting to the heart of issues.”
Joel Gumbayan
Digital Marketing Manager, Instent Industries
Andrew Wyatt
Global Manager of Web Platforms at Steelcase
“Codup does quality work, and they stand behind their outputs. If something’s not done correctly, they’ll bend over backward to fix it. They genuinely care about the results of their work.”
Mike Kretsinger
CEO, MJ Kretsinger
Amy Seitz
CEO of CyberizeIt
“We’ve been impressed with Codup’s ability to effectively and accurately interpret challenging requirements. Their team is easy to work with and talented.”
Justin Duane
Owner, CoinsTV
“Thanks to Codup’s work, our site is faster and performs better overall. Other than that, it hasn’t been long enough to see metrics like conversions improve. As for the team, they’ve been much faster than I expected in completing the task-based work on tight deadlines.”
Kinect Solar
Director of Marketing, Brian Hunter
“Overall, we saved 30% of our time inputting information into the software, thanks to the changes that Codup made. It was much easier for us to use the software compared to before, and that was our main success metric.”
Mike Grabham
Business Development Manager, Compassion 4 Paws
Real Results from Industry Leaders
Instent Industries provides high-quality promotional tents, custom furniture, printed flags, and trade show displays for event marketing.
Challenges
Codup built a WooCommerce portal with artwork approvals, flexible checkout, and rush orders.
Solution
Custom B2B storefront with personalized pricing and real-time ERP integration.
Impact
Tech Stack: PHP, WordPress, WooCommerce.
Safe Life Defense manufactures high-performance body armor, tactical belts, and protective gear for public safety and security professionals.
Challenges
Solution
Impact
Tech Stack: WordPress / WooCommerce, Custom PHP/JavaScript, API integrations.
Challenges
Solution
Impact
Tech Stack: WordPress / WooCommerce, Custom PHP/JavaScript, API integrations.
You Know Your Business.
We Know the Tech.
Your issues are symptoms of a larger operational disconnect we see often in scaling B2B businesses.
