9 White Label Services & Solutions to Skyrocket Your Revenue
In the digital world, it’s hard to be a jack of all trades and succeed. Digital services are constantly evolving, and for an agency specializing in everything, it’s kind of hard to keep up with client requests.
Suppose you’re in the website design business. You’re an expert in the industry, your customers are happy, and business is booming. Lately, however, your customers are demanding you not only design their website, but also develop it.
Seeing as how this is beyond your expertise, you can hire an agency that provides white label development services to take care of the development tasks while you focus on your own niche. In essence, this is the definition of these services.
There are plenty of white label contracting solutions that provide business owners with superb solutions to their outsourcing needs. In this article, we’ll be discussing nine-different types of these solutions.
By the end of this article, you’ll have a clear roadmap of what to look for in a white label services provider. Armed with this knowledge, you’ll be better able to fill the gaps in customer demands and hopefully become a full-service agency.
White-Label Solution: An Explanation
White label solutions provide a variety of different digital services that the company who has hired them can then rebrand and resell to their own clients.
For example, Company B assigns an application development project to Company A. Once Company A is finished with the project, it sends it over to Company B; who then rebrands and sells it to their own customers.
While Company A is the brains behind the project, Company B is the front-facing organization who brought the project to Company A. It’s a handy partnership with both companies availing equal benefits.
White-label services provide a win-win solution to both companies. Company A profits by providing its services to Company B, who, in turn, make a profit by reselling it to their clients.
If you’re anything like Company B, then you’re going to gain a recurring clientele by outsourcing your project to a service provider like Company A.
Let’s take an in-depth look at how you can benefit from this solution.
White-Label Solutions: The Benefits
In the previous section, we discussed that with a white label solution at your behest, you don’t have to say “no” to a specific client request. Let’s see what that exactly means in terms of scaling business operations.
Offer Scalability: Through a white label solution, you can leverage multiple service offerings while staying within your own niche of operations. In time, your single-tier services can evolve into agency-level services.
Cost Scalability: Since you’re transferring a particular project to your white-label partner, you’re not incurring any associated resource or operational cost.
Revenue Scaling: All you’re doing is getting clients who want to complete a particular project. You can markup the prices, and resell products and services under your brand name.
Besides scalability benefits, you’re also accruing the following benefits from white-label solutions:
Increased Profits: Each new service you add to your offerings can become a potential revenue stream.
Increased Credibility: As you keep delivering satisfactory services to your client, your reputation also grows significantly. We’ve seen companies getting business from referrals, organic search, and other traffic channels.
Increased Client Retention: The more offerings you have on your site, the more customers return to your business for further projects.
Increased Niche Focus: You don’t have to worry about the technical aspects of your clients’ projects. Just outsource the projects and let the experts deal with it while you focus on your own operations.
The Many Forms of White Label Services
Now, let’s look at some of the various types of white-label services and how they can skyrocket your business operations.
1. White Label Digital Advertising
White label digital advertising is perhaps one of the most common forms of services in this industry.
You can create different advertising services through outsourcing client projects and resell them to your clients. While your white-label partner deals with the designing and implementation, you’re the one who is actually delivering it to the end-user.
With the recent rise in PPC advertising, this form of advertising has become pretty commonplace. Gone are the days when you had to work on getting traffic to your site. With paid search advertising, you can get a significant return on investment in significantly lesser time.
Besides this, you also have social media, display, and mobile ads. To the end-user, it offers more visibility and better conversions for client businesses.
2. White Label Social Media Marketing
Social media content creation, post design and creation, business management, campaign design, and implementation services are some of the most common forms of these services. Once you have a contract in place with your white-label social media services partner, you can resell those services as individual services of packaged solutions.
Social media marketing is the mainstay of the internet today. Businesses cannot survive without investing in social media channels. These platforms promise personalized customer interactions, increases brand awareness, and helps you strategically improve sales for your business.
3. White Label Apps
White label application development services involve getting web or mobile applications developed and then reselling it to clients. This process usually involves one company outsourcing an app development project to another company. Once the project is finished, the former delivers it to the end-user.
This development service can even take the shape of an application built by a provider and resold by multiple sellers.
Nowadays, the application experience holds equal value as the website experience. This development process, however, is a bit complex and requires you to have a significant working knowledge of how to develop.
Fortunately for you, by partnering with an agency that’s specialized in application development processes, you can avoid all these headaches. You can deliver bespoke and customized web and mobile experiences according to your client requirements.
4. White Label Reputation Management
White label reputation management solutions deal with maintaining a brand’s online reputation through reviews and ratings. Even with the human element involved in this niche, there are still some aspects of it which can be white-labeled.
For example, the software used to track and report on customer sentiments regarding the brand can be a white-labeled software and customized for the use of a brand. To ensure superior services to your clients in this niche, it’s important you partner with a company that provides both reputation management products and services.
5. White Label Website Solutions
White label website solutions are essentially outsourced website development services. For example, once you’ve developed a site design for your clients, they also ask you to develop it for them. Now, you could do that if you had the niche expertise but seeing as how you don’t, you outsource the development task to a white-label website development agency.
White label website solutions don’t necessarily have to be based on web development alone. This niche can also involve integrating additional functionalities to a website like appointment schedulers, eCommerce or digital downloads, live chat integrations, contact forms, and more.
More often than not, a white label agency operating in this niche would be aware of each user-specific requirement.
6. White Label Content Creation
This white-label digital service can be outsourced to content marketing firms. Taking a cue from the previous example, the client who wished to develop his site also wants you to help create content for his site.
In that situation, you can contact your marketing partners and outsource this website copywriting task to them. Similar to all the services you’ve outsourced above, you can add this service offering to your own website because you have a partner to collaborate with.
Content creation doesn’t have to be just a website copy. It can also contain blog posts, articles, press releases, infographic content, video scripts, and more.
7. White Label Graphic Design
In this article, we’ve talked about this particular niche being the main expertise in each example. But what if your niche is a website development, and one of your clients asks you to create vector graphics for his site? Well, in that case, you can sell those services to clients using your contract with a white-label graphic design partner.
The agency you partner with can have certain competencies or provide web, graphic, infographic, business cards, brochures, social media post design, among other services.
8. White Label Email Marketing
Email marketing can help businesses gain a handsome following of dedicated customers. Promotions, discount offerings, contests, quizzes, newsletters – you can pack just about anything in your newsletter.
It’s a time-tested tool that’s been around for quite some time and sees no signs of slowing down. If your client asks you to set up an email marketing campaign and you’re working in design, then you can always outsource it to either a marketing firm or a specialist email marketing agency.
Ideally, you should look for an email marketing partner that delivers bespoke email campaigns, are written properly, and in-compliance with email spamming laws.
9. White Label SEO
SEO is the order of the internet. You can’t have a successful website without investing in SEO. As a result, businesses are now highly focused towards SEO and are willing to invest their time and resources in learning SEO.
If your clients ask you to conduct SEO of their site besides the design services you’re already providing, then you can outsource the SEO services to either a digital marketing agency or an agency that specializes in SEO. Once the SEO is up to the mark, you can resell it to your customers in a bespoke manner.
In this article, we discussed about white label services; it’s benefits, and types. Now, these services run in-tandem with one another. If you have significant connections and contracts, you can model an entire agency around these services while still staying true to your niche of expertise.
White-label services are indeed a profitable niche, and if you have a regular clientele, then you can slowly start adding services and partnering with specialists from other industries.