Eleven Ecommerce Marketing Strategies To Jump Start Your Digital Game
For prospective business owners, eCommerce is the new frontier.
The problem is that while eCommerce is indeed revolutionary, the number of people entering the industry is endless.
In the face of such competition, there is a need to stand out from the crowd. Ecommerce marketing strategies are aimed at doing just that.
The strategies we discussed in this post, when combined with a little bit of creativity, can help you stand out from the crowd in the eCommerce world.
Table of Content
- Use content marketing
- Write newsletters and blog posts
- Issue coupons
- Use data and automation to make connections
- Seek out mentors and advice
- Optimize your site for search
- Include reviews on product pages
- Be honest with yourself
- When possible, hire experts
- Target customers, personas & markets
- Goals & objectives
Use content marketing
There is a reason why content reigns supreme.
It’s a great way to keep people engaged and give out useful information to your readers.
The benefits of content marketing can prove very effective in the long run since it’s an organic marketing activity. But it’s flexible enough to be used in paid marketing as well.
Now your content is not just limited to product descriptions and blog articles.
You can also take the extra step and focus on knowledge base articles, infographics content, and explainer video content.
There are so many content forms out there for you to experiment with. If your message is unique enough, it will gain traction by itself.
Write newsletters and blog posts
For promoting content, newsletters are the way to go.
Since everybody opens up their inbox, it helps your content to reach the right people who have subscribed to the email newsletters.
The best part about this is that it helps you reach new people as well as engage older ones.
Your newsletters should be precise and to the point, regardless of whether you’re selling products or posting content.
They should be engaging enough for the customer to get interested and visit your store to see the products and services you have to offer.
To keep existing customers engaged with your offerings, you can provide them coupons and discounts.
This allows the user to purchase more since the total cost of the purchase is reduced.
Your coupon strategy can focus on discounts/coupons on referrals to new customers. This creates a gamified system where you can offer existing customers discounts, while onboarding new customers to your store by giving them discounts.
It creates a cycle of goodwill and value addition.
The end result of all these activities is more customers coming to your store that you can convert.
Use data and automation to make connections
Data makes the business world go round.
For your eCommerce marketing strategy, you need to embrace data for everything that it is. This implies using the medium to make smart business decisions.
But where to start?
For a generic eCommerce website, Google Analytics and Search Console integration is a must-have.
You need to learn the art of using the statistics from the platform for your website to make decisions.
If you’re using any other eCommerce analytics software, you can use that to make sense of raw data coming to your store.
Whatever tool you might be using, make sure to utilize it to the best possible extent.
Seek out mentors and advice
Finding the right mentors and learning from their experiences is important.
Of course, it’s hard to find the right ones who are legit.
What you can do is do enough research to find the ones who are practical enough to provide you genuine information.
The ideal things to take from a mentor are how they got started, what channels they used, what channels they recommend looking at forwarding trends, tech used to track data, and their motivations behind their business.
Optimize your site for search
Ignore the naysayers who say SEO is dead. It’s in fact very much alive and active.
We don’t want to badmouth paid adverts, but focus on creating a mix of SEO and paid ads to get the most out of both strategies.
From keyword research to link building, public relations management, and more – focus on a variety of different digital marketing activities. To ensure that your website ranks well on search engines, you need to add your business to Google. This ensures legitimacy in the eyes of Google.
Include reviews on product pages
Reviews are the bread and butter of any eCommerce website. They help to legitimize the business in the eyes of the consumer and improve its position.
The point being is that customers trust reviews.
For your eCommerce marketing strategy, you should definitely include a reviews section on your website and everywhere you have a presence.
Then you need to press your customers for reviews. The more good reviews you have, the merrier.
Of course, you need to improve your product quality considerably to ensure that you’re getting reviews.
Be honest with yourself
As a business owner, it’s best to look at your situation, and where you stand in terms of finances.
You don’t need to go all guns blazing, investing in the next big thing as if you have an endless supply of investments.
Even if you do, it’s best to invest carefully, learning everything about the product or service beforehand.
For your eCommerce store, you need to ensure that you have an understanding of any integrations, themes, and premium options before you go ahead and purchase.
When possible, hire experts
Despite having so much knowledge, there are still things that you would only understand the surface of.
Take an example of web development and design.
Of course, you can learn all that yourself, but you won’t be able to compete with the likes of an expert, now would you?
For your eCommerce store, it’s best to focus on your strong suits. For the things you’re not good at, it’s best to hire an expert for that.
A good example of this is outsourcing your services to a website development service. True experts of their craft, they know how to make a website from conception to a finished product.
Target customers, personas & markets
Knowing your audience is the first step towards running a successful business.
For your eCommerce store, you need to have an understanding of customer personas and which customers you are targeting in your store.
Having this understanding enables you to tailor each segment according to its own preferences. This also has an added benefit of segmenting unqualified leads and getting the leads that matter.
From age groups, gender, location, purchase preference, and other demographics, you can gain an idea of what you need to do for your business.
Goals & objectives
There are things you want to do and things you can do.
You need to find the difference between what you can achieve, and how it aligns with your future goals.
The end result is a complete goal-objective alignment that doesn’t let you deviate from the end goal.
When it comes to researching various eCommerce marketing strategies, there is no shortage of posts present. Implementing them, however, is a different scenario altogether.
We hope that this post inspires you to get creative with your eCommerce marketing strategies.