Smyrna Truck
Smyrna Truck specializes in the fabrication and customization of commercial vehicles, including work trucks, vans, and specialized equipment like fire apparatus and crane trucks. Founded in 1952, the company has grown into one of the largest truck equipment suppliers in the U.S., with facilities in Georgia and Texas.
Technology:
Woocommerce
Service:
B2B eCommerce
Challenge
Smyrna Truck's legacy in the industry, marked by quality and reliability, was being tested by the digital agility of new market entrants. These competitors were not just offering products but also engaging customer experiences through digital platforms. To maintain its market position and appeal to a modern customer base, Smyrna Truck needed to transform its online presence, making it more accessible, user-friendly, and efficient.
Solution
After thorough market research, Smyrna Truck partnered with Codup to rebuild their eCommerce website. The goal was clear: to create a state-of-the-art wholesale eCommerce portal that could compete with the digital prowess of emerging players in the industry.
Codup, leveraging its expertise, implemented a comprehensive solution using B2BWoo. This platform was chosen for its flexibility, scalability, and ability to provide a tailored B2B eCommerce experience. The project involved several key deliverables:
Configuring B2BWoo Suite: This included setting up custom roles, discount rules, quick order functionality, NET payment options, and PDF downloads on product pages.
Custom Code-Level Customizations: To enhance user experience, Codup implemented a flexible Model Number Search Box, allowing for easy navigation and searchability of van body parts.
Theme Integration and Customization: Utilizing the "WoodMart" theme, Codup aligned the website's design with Smyrna Truck's corporate identity, ensuring a seamless and intuitive user experience.
Results
Smyrna Truck's strategic decision to upgrade its digital capabilities with B2BWoo positioned it strongly against the competition from digital-first newcomers. This move not only preserved its market share but also enhanced its reputation as a forward-thinking, customer-centric company in the commercial and fire truck manufacturing industry. The success of this project stands as a testament to Smyrna Truck's commitment to innovation and excellence in an ever-evolving digital landscape.
