Inovelli is an American brand that designs and manufactures smart home products, specializing in Z-wave home switches. They differentiate their products from the competition by taking ongoing feedback from customers and users and creating customer-centric products.
While Inovelli exists with the vision to make the world a simpler and smarter place, their own online channels were falling short on that vision. Having their online channels – eCommerce, customer support, and community forums – running on three different platforms, the user onboarding process was less efficient and more complex than they hoped for. Their users were required to create different logins for all of their online channels – creating complexity for users to remember so many different credentials and for Inovelli’s salespeople to keep track of different logins that belonged to a single user.
To overcome this roadblock, Codup implemented a Single-Sign-On authentication system that would allow Inovelli’s users to use a single ID and password to log in to all of their online channels. We integrated their existing platforms – BigCommerce, Zoho Desk, and Discourse – with Auth0 so that whenever a user tried to sign in, they were redirected to the Auth0 application where they could sign in with a single ID registered with Auth0. As a starting point, we removed all of their existing logins so that customers had to re-register on Auth0 and create a single ID that could be used across all of their platforms. Inovelli also required integration of Zoho platforms with Auth0 so that all new user data was pushed and entered into Zoho CRM and Zoho campaigns. We created additional fields on the signup form so it could be determined whether the user was a B2B or a B2C customer. If it was a B2B customer, the user details were entered into Zoho CRM while for B2C customers, user details were entered into Zoho campaigns.