7 UX Tips to Optimize your Website for Success
The ingredients required to put together an impressive website have changed and developed over the years. It is not enough to have a website that looks good; it needs to wow every step of the way. It needs to be quick to load and intuitive to use. You need to delight every website visitor with the user experience you provide.
User experience design, also referred to as UX design, is all about designing a website that offers an excellent experience for every viewer, from the moment they land on your website to their final action, such as completing a purchase.
Not only is this imperative in terms of keeping your website users happy, but it makes a big difference when it comes to website SEO as well. This is because a website that delights will have a lot of engaged users who stay on your site for long periods of time, which sends great signals to Google. On the flip side, if your bounce rate is high, Google will consider this and your ranking will lower as a consequence.
So, with that being said, we have put together seven great UX tips that will help you to optimize your website for success.
Make sure your website is responsive and mobile-friendly
There is only one place to begin, and this is with optimizing your website for mobile use. More people use their smartphones for Internet access than any other device, and Google has adopted a mobile-first approach. If your website looks awkward on a smaller device and it is difficult to use, this is only going to result in viewers clicking the ‘back’ button and looking elsewhere. Your website needs to adapt based on the device that the user is viewing it from to ensure everyone is kept happy.
Consistency is key across your website
Consistency is critical. You need to make sure that everything matches. From your photo choices and illustration styling to spacing and button styles; all elements of your website need to be consistent. If you use a range of different styles, you are only going to end up making the viewer confused. They will feel like they cannot connect with your brand, and they will lose trust in your website because they will find it difficult to understand what your business is all about.
User research is a must
You are not going to be able to design a website that provides an outstanding user experience if you do not understand what your users want. After all, different people want different things from websites. Therefore, it is critical to spend some time doing your research so that you can understand what your target consumer base truly wants from your website. From surveys to user personas, there are plenty of different approaches you can use to get a better understanding. This is imperative because it will drive all of the other decisions you make.
Stay away from stock images
It can be very tempting to use stock imagery, especially free stock photos. After all, they are free! However, we would advise that you always use original photographs whenever you are able to. If you use stock images, you can be sure that thousands of other websites are going to be using the same photographs. This can make your business feel generic, making it difficult for you to stand out from the crowd.
This can also result in the trust being eroded in your brand as well. Instead, consider your image selection carefully, using images strategically and ensuring they are placing in areas that will support your website content.
Optimise the page speed of your website
According to Creative.onl, “nearly half of people expect your web page to download in less than two seconds. If it doesn’t, they are more likely to get impatient and search elsewhere.” There is nothing more frustrating than being on a website that takes forever to load. One thing people do not have today is patience. They expect your website to load within a matter of seconds. With every second extra your site takes to load, your bounce rate is going to increase. You can use one of the free tools that are available to determine how long your site currently takes to load. If it is not rapid, you can use different techniques to optimize your site, for example, you can compress files and optimise images.
Make the most of whitespace
In addition to the tips that we have provided so far, it is also important to make the most of whitespace. It is your friend! Whitespace will add elegance and simplicity to your website. There are plenty of ways you can increase the amount of whitespace on your website. For instance, you can increase white space in long blocks of text on the right and left margins, as this can enhance comprehension by as much as 20 per cent, as well as increasing the line space for your text in the body.
Keep things simple
Last but not least, simplicity is key when it comes to creating a website with excellent user experience design. Make sure that every page on your website has a single definite goal. You should also make sure that the intent of every item and page is immediately understandable by the user. Clarification should not be needed. For unimportant but additional data, this should be placed at the bottom of the list. There is no need to complicate things in order to be different. Keep everything as simple and easy as possible so that there is no confusion when using your website.
Final words on UX design tips for your website
So there you have it; seven of the steps you can follow to boost the user experience of your website.
User experience is critical in terms of keeping your customers delighted and ensuring your search engine ranking is as high as possible. From the way your website looks to the ease of navigation, every facet of your website needs to be considered when optimising the user experience and ensuring you provide a delightful journey for all of your potential customers.