Challenge
The objective of the Coins TV project was to enhance the online shopping experience by implementing a new custom Shopify theme that aligned with the brand's identity and improved usability. The goal was to deliver a visually appealing and modern user interface that would make it easier for customers to browse and purchase collectible coins. This involved migrating existing data seamlessly, including products, customer information, and reviews, and incorporating custom UI/UX features that enhanced navigation, search, and product discovery while maintaining continuity in the platform’s operations.
Solution
To bring Coins TV's vision to life and meet the project's objectives, Codup implemented a tailored solution that combined custom theme development, seamless data migration, and strategic feature enhancements across the Shopify platform.
Custom Shopify Theme Development: The new custom theme was developed to reflect the UI/UX designs provided by Coins TV. The design incorporated a visually appealing layout, with enhancements made to the homepage, navigation, and product presentation. The homepage featured a hero image/video carousel, product carousels for "New Arrivals" and "Best Sellers," and a "Shop by Category" section. These elements were aimed at improving user engagement and product discovery.
Data Migration: Codup successfully migrated all critical data, including products (both simple and variable), product reviews, customer information, orders, and installed apps. This ensured that the new site retained all relevant information, enabling a seamless continuation of operations. The migration process was carefully planned to avoid data loss or discrepancies.
Backend Development Enhancements: Several custom functionalities were integrated into the backend to provide a more dynamic and user-friendly experience. This included configuring a flexible hero banner with image/video options, setting up product carousels using Shopify tags for new arrivals and bestsellers, and adding a search field with "AND" logic. Filtering options were also implemented across collection pages, enabling users to sort products by price, availability, vendor, product type, collections, and discount levels.
Shopper Approved Reviews Integration: To build customer trust, the "Shopper Approved Reviews" app was integrated into the theme. Customer reviews were displayed in a carousel format on the homepage and product detail pages, with a "500,000+ Reviews" banner and an average rating indicator to emphasize the platform’s credibility.
Frontend Development: Codup ensured the site was fully optimized for both desktop and mobile viewing. The new design featured a multi-section header for desktop users and a streamlined sticky header for mobile, improving navigation and accessibility. The footer was organized into multiple sections to provide quick access to essential information, including company details, resources, customer support, and social media links.
Results
The comprehensive approach ensured that Coins TV received a fully customized, high-performing e-commerce platform with a modern user interface, enhanced functionalities, and seamless data integration.