Jan 27th, 2026
9:00 AM EST
The New Architecture of Lighting Sales
A live webinar for manufacturers ready to outthink, and outpace the competition.
Lighting demands precision.
Your sales process should too.
Today’s specifiers and distributors expect instant answers, accurate data, and zero friction. They will switch vendors if they do not get it.
The question is not whether to modernize, but how fast you can do it without losing your competitive edge.
We will show how leading lighting brands are digitizing configuration, pricing, and specification workflows using rules-driven logic, visual configuration tools, and Shopify’s B2B capabilities. Expect real architectures, real workflows, and real results.
What You’ll Learn
Transform multi-component quoting into a guided, error-proof experience
Enable real-time configuration that reduces revisions and accelerates approvals
Give specifiers, reps, distributors, and contractors the same live data
Build a scalable digital infrastructure that supports new product lines — not slows them down
Turn complexity into a competitive advantage rather than a bottleneck
Meet The Speakers
Fahad Sheikh
VP of Product and Growth
The architect behind Codup’s Lighting Accelerator and the leader shaping its rules engine, configuration logic, and Shopify integration framework. Fahad brings deep expertise in translating complex lighting requirements into scalable, real-time workflows.
Asim Bawany
CEO
A digital transformation strategist with more than a decade helping manufacturers modernize their sales, data, and commerce operations. Asim will speak to the business case: speed, margins, competitiveness, and how lighting brands can scale without adding friction.
John Davis
VP of Marketing
A GTM strategist focused on adoption, buyer experience, and the real-world impact of workflow modernization. John will break down how streamlined configuration improves conversion, rep efficiency, and customer trust across the entire sales cycle.
Who Should Attend?
Lighting manufacturers
Lighting manufacturers should watch this webinar to understand how specification-driven complexity impacts quoting, approvals, and system alignment. We demonstrate how product rules, controls, and options can be digitized into a guided configuration, rather than residing in spreadsheets and PDFs. You’ll see how this approach shortens quote cycles, reduces errors, and supports spec-led selling at scale. All without replacing ERP or simplifying the products that differentiate your brand.
Product & engineering teams
Product and engineering teams should watch this webinar to learn how complex product logic can be encoded into systems, rather than being stored in tribal knowledge and spreadsheets. We demonstrate how rules, dependencies, and constraints can be managed in a single location, eliminating the need for constant engineering intervention. You’ll learn how this reduces rework, supports faster product launches, and keeps sales and operations aligned with engineering intent. All while preserving the complexity and precision that make your products competitive.
Sales + spec teams
Sales and specification teams should watch this webinar to learn how complex products can be accurately quoted without requiring back-and-forth communication or manual validation. We show how guided configuration replaces spreadsheets, PDFs, and tribal knowledge with real-time rules and visual clarity. You’ll learn how this shortens sales cycles, improves confidence with specifiers, and reduces rework late in the process. So teams can sell faster while protecting margins and approvals.
Digital transformation leaders
Digital transformation leaders should watch this webinar to understand why complexity breaks most modernization efforts after launch. We show how aligning product logic, quoting workflows, and ERP data creates a foundation that actually scales. You’ll see how integration-first architecture reduces manual work, adoption risk, and point-solution sprawl. So transformation delivers measurable impact, not just a better front-end experience.
Anyone tired of spreadsheets acting as their “unofficial configurator”
If you’re tired of managing product complexity in spreadsheets, this webinar is for you. We demonstrate how rules, configurations, and approvals can be integrated into systems, eliminating the need for disconnected files and inboxes. You’ll see how teams move faster, make fewer mistakes, and stop relying on manual workarounds. So complexity becomes manageable instead of exhausting.
Jan 27th, 2026
9:00 AM EST
Join Us Live
Discover how the smartest lighting brands are pairing precision with speed, and building buying experiences buyers actually trust.
