How to Change WordPress Logo? A Short Guide
Logos are an important part of the website management process. They’re the first step towards branding regardless of whether you’re using WordPress or some other CMS. Adding/Changing a logo on WordPress is easy, but you can run into issues when it comes to sizing and managing the logos.
This post is written to help you configure all things related to your WordPress logos.
So, let’s start with the basics and then we’ll show you how to add/change a logo on WordPress.
Starting Out: Creating a Logo
Before we begin, we need to lay down some ground work.
What is a logo? That’s a pretty outdated question, but worth mentioning nonetheless. A logo is your site identity.
Every business and organization, from Amazon to UNICEF, has a logo visually showcasing what it stands for.
There are so many ways you can create a logo for your business.
You could invest in a website designer and have the logo making process outsourced to an expert.
If you’re strapped for cash, which most new creators are, you can use a website like Canva to create a logo. But while Canva might be good, it lacks functionality in comparison to a professional designer, more on this later.
Best Logo Sizes for WordPress
Whatever way you take in adding/changing a logo, you need to understand that there are several best practices you need to look at for adding WordPress logos.
Go for PNG formats. JPEGs aren’t necessarily beneficial since they don’t allow for transparency. PNG format files have transparent backgrounds which can be put on top of differently colored backgrounds.
- Smaller Logos: Keep things small and simple. You don’t have to make your logos big and complicated. People are attracted to what they can understand.
- Vectorize: Regardless of whether you’ve outsourced or made the logo yourself, have its vector file present with you. This helps you make changes if you so feel like it.
- Multiple Dimensions: Your logo isn’t just going to be placed on the top of your website. It will also be displayed in the favicon (that little picture on top of your browser tab), as a huge cover image, and many other places. This is another reason why vector files are important.
- Keep your logo file under 100KB: Again, the smaller the better.
Let’s discuss the last part of this post in a bit more detail. There are plenty of schools of thought when it comes to logo sizes. Some recommendations go along the lines of the following:
Ideally, however, you should keep things to the sizes that we’ve mentioned above. Pick one and stick by it.
On WordPress, the logo size depends on the type of WordPress theme that you’ve selected. It will differ whether you’re using Divi, Astra, or any other theme.
How To Add /Change a Logo to A WordPress Website?
Now that you understand the surface of logo creation, it’s time we go to the practical stuff.
The first thing you need to do is log in to your WordPress account.
When you’ve gained access to your website, from the WordPress dashboard, click on Appearance > Customize.
This opens up the WordPress Customizer as shown below.
This is the place where you’ll upload the logo and the site icon.
Usually there is a section called “Site Identity” where you can upload the logo image onto WordPress.
Depending on the theme you’ve selected, it could be in a different location. If you don’t find it, look around for it and you’ll find it under a different section.
When you’ve found out the location, click on Select Logo.
From there you will open up WordPress’ image library. If you’ve already uploaded a picture at a previous time, then use that.
If you haven’t then click on the “Select Files” tab. From there, you can select an image from your system and upload it over there.
When you’ve uploaded the image successfully, you need to add the description, caption, and title.
Besides the last one, the others too, are entirely optional. However, when it comes to improving your search engine visibility, writing a description is beneficial.
Remember when we told you about making your image small and compact sized? Well, if go about changing the WordPress logo with the large, the CMS will ask you to crop the image to fit it.
In certain cases, an image can be extremely large which means you’ll have to manually resize it to a normal position.
Adding The Favicon on WordPress
In the similar Site Identity tab, you will find the option for uploading the favicon on WordPress. The favicon supports the same functions as when you go about uploading a WordPress logo.
How To Add a Logo to Elementor
If you’re looking for more control over how you want to display the logo of your website, then you can always use the Elementor website builder plugin.
Using this plugin, you can basically create a website without having to worry about knowing code.
Drag and drop, that’s all you have to do.
If you’ve set the logo through the WordPress customizer (above), then you can use Elementor to set the width and position of the logo image. Let’s see how that works out:
When you’ve opened up Elementor, you can search for the Site Logo option through here:
From there, you can make changes to the logo image. You can change the size of the image, its alignment, and the URL that it redirects to. The last part has a sub-feature that lets you set the option for opening it in a new window.
Also, you have the option of making the link no-follow which is a very important SEO feature to have.
In the style tab, you get more creative with how your logo is displayed. You can play around with the width, add hover animations, transitions, borders, and more.
By searching for the site title, you can add the site title and change its proportions in the same manner as adding the logo.
Five Of the Best Logo Making Software for WordPress
Now that we’ve covered the basics on how to change a logo on WordPress, it’s time we move on to the more practical matters: how to make a logo.
Besides the outsource route discussed in the previous section, there are several online logo making tools that you can use to create a logo. Let’s look at five of them and see how good they are with logo making.
The best part about Canva is that it has a bunch of pre-made templates that you can use to modify your existing logos. On top of that, it includes icons, gradients, fonts, lines, and more. This makes the logo making process a lot more controlled. While there is a learning curve to creating a truly unique logo, it’s not too extensive.
While the templates are useful for your business, the quality of logos go a bit overboard towards cartoonish.
They might not be a good fit if your business is professional. In addition to that, all the edits are performed only on Canva which means you can only own a PNG or JPG file and not a vector format file.
Hatchful is an effectives logo maker for mobile users. If you want to create a logo on your phone, then this is a good choice. Not necessarily the best, Hatchful does add value to the user experience.
One of the best ways it does that is through asking you questions related to your brand and your preferences.
From that information, it provides you logo solutions that are a better fit for your business. Moreover, they are minimalist and clean-looking, making Hatchful’s end product better than Canva.
Similar to the platform though, is Hatchful’s lack of support for vector files.
Another solution similar to Hatchful is Tailorbrands.
It’s an effective solution that gathers your information and provides you a logo solution from. When you enter the information, the application provides you suggestions on the logo.
From there, you can change the icons, fonts, and colors. Unlike the other logo making tools, it provides you the logos for a price. The pricing tiers for JPG and PNG files differing from vector files.
If you want to just get into the work of creating a logo, then Logo Makr is your ideal choice. After the tutorial, you are dropped into a blank canvas where you have to start creating.
It’s useful for those who already have an idea in mind, not for those who don’t.
The interface is relatively clean and gives you creative freedom when it comes to making the design. When you’re done creating a logo with the software, you have to pay for it.
Brandmark is another useful tool in creating logos.
It works mostly like Hatchful but it uses keywords and color themes instead of questions.
From those keywords, it provides you logo ideas that you can then use and process according to your own needs. The simple process is quite effective in giving you a mental map of what your logo design should look like.
Because of its proficiency for giving you a logo solution, brandmark charges a price. After paying for the subscription, you can download your logo in multiple brand formats.
Over To You
So, there you have it. We discussed everything you need to know about WordPress logos. While we did discuss most possible events when it comes to WordPress, you still might run into trouble. In that scenario, it’s best to research on the problem and try to find a solution online. There will be a bunch of resources that will help you in that.
So, what are you waiting for? Start getting creative!