Benefits of Implementing Salesforce and eCommerce Integration

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Salesforce is a CRM platform software company based on the cloud and provides (Customer relationship management) CRM solutions to eCommerce companies. Salesforce.com, a software as a service (SaaS) company was founded by Marc Benioff with Parker Harris, Dave Moellenhoff, Frank Dominguez, and based in San Francisco, California.

Companies grow with a solution provided by Salesforce of improving relationships with customers by bringing companies and customers together. Salesforce covers all needs of the company by uniting sales, service, marketing, commerce, IT, and analytics departments with cloud software.

  • Salesforce provides a virtual database on cloud space with easy accessibility.
  • Salesforce helps companies with CRM cloud-based platforms on a paid subscription.
  • Salesforce automation tool is also referred to as Salesforce.com.
  • Salesforce is more than a CRM platform, as it also offers Software, Platform, and Infrastructure as a Service.
  • Salesforce is designed at the micro level to handle all eCommerce solutions.

What Does Salesforce Commerce Cloud Do?

Salesforce acquired Demandware in 2016, an eCommerce cloud-based provider for big and small businesses. Salesforce used the technology of Demandware to create a commerce cloud and altered how eCommerce companies connect with their customers.

Salesforce commerce cloud is an extremely scalable commerce solution platform.  It is the world’s leading commerce solution for B2B and B2C. Salesforce prepared with years to create a refined version for commerce solutions. It has the finest available features and functions that are essential for the companies to grow. It is extremely optimized and offers multi-tenant software and its supporting infrastructure serves multiple customers.

Commerce Cloud is an effective solution platform to make companies grow fast with a wide reach of customers. Their technology provides the benefit of drive conversion, advanced customer experiences, and stimulates brand loyalty. The Virtual database on cloud space is provided by salesforce’s commerce cloud. Data scientist is not required when 1 to 1 personalization is done. Salesforce’s robust technology and expert team provide full 24X7 support for the company’s growth from planning to launch and in the future.

Salesforce Commerce Cloud B2B & B2C

Commerce Cloud is highly recommended for B2B and B2C companies. It offers two commerce products B2C Commerce and B2B Commerce for consumer brands and retailers. Both B2C and B2B companies need to bring outstanding eCommerce experience to their clients so they use the commerce cloud platform.

For B2B

This commerce cloud tool for B2B is perfectly suitable for business 2 business, where business is required to meet the complex online purchasing needs of the business buyer. Help business run smoother with high scalability with more revenue generation. It easily connects all CRM data for a single view of the customer.

For B2C

Commerce cloud for B2C is perfectly suitable to make the company grow by increasing the shopping experience of the customer. It covers marketing, merchandising, content, promotions, customer service, fulfillment, and artificial intelligence to complete the requirements of the company. It also provides the facility of customization with an open development environment and an out-of-the-box mobile-first site framework as per the needs of the business.

Why Should Businesses Choose Salesforce eCommerce Integration?

Users accept that their CRM system offers them enhanced access to customer data. According to reports, 91% of companies with more than 11 employees use a CRM system. CRM is known to improve customer retention, by as much as 27%.  Approximately 73% of customer put experience as an important factor in their purchasing decisions

Continuous up-gradation of technology brings several good changes in online shopping. The eCommerce websites, online marketplaces, social media are optimized to ensure a good and flawless shopping experience for the consumer. To match the increasing expectation of the customer, a perfect CRM is used, which could be the best choice than Salesforce CRM.

With the integration of Salesforce CRM and eCommerce, the retailers get a unified place of their customer data. This progresses all marketing activities initially from targeting until implementation. Personalized Email marketing is becoming an easy task with CRM.

1.      Improve Customer Experience

As famously quoted ‘Information is wealth’. Likewise, In the 21st-century data is prosperity. You can make your customer super happy by providing them what they are looking for as per their requirement and make their shopping experience fantastic. All the information should be accessed easily by the shoppers regarding their order, shipment tracking details, and when it will be delivered. Omnichannel business can also keep all the customer’s data from different channels stored in one place. 

2.      Enhanced Marketing and Promotion

Salesforce CRM and eCommerce integration bring all the essential data of customers in one place. With essential data, merchants will set marketing and promotion activities from target to implementation.  Marketing activities will be more effective with customization for customers such as email and it is possible with an effective CRM.

3.      Improve Sales Team Performance

Sales team will perform fantastically to be able to see every detail regarding customers such as past orders, payment gateways, preference, frequently viewed products. Any eCommerce site or shop will have many benefits with Salesforce CRM integration Even if it is B2B or B2C.

4.      Better Inventory Planning and Forecasting

Better planning of inventory is managed by the company when they get to know what is the most ordered product and what is least ordered. By following this waste is eliminated and proper inventory planning can be easily done.  By using Salesforce CRM companies will also reduce overhead costs with proper utilization of raw material.

5.      Minimizes Losses and Costs

With Salesforce CRM system integration, eCommerce sites are most likely to experience flawless systems while avoiding simple data entry errors. Proper utilization of resources is made which confirms less wastage and loss and a more cost-saving approach.

6.      Omni-Channel Functionalities

Salesforce development allows businesses to manage and streamline multiple processes on one platform. The process that can be streamlined in a single place includes inventory management, sales order management, launch campaigns, analyzing user data from various social media channels, and many more. Omnichannel functionalities help in the effective utilization of time and efforts by streamline in one place.

7.      Internationalization of Storefronts

The internationalization of storefront facilitates eCommerce sites to manage numerous currencies, multi-language, and multiple storefronts all at the same time. This facility of function reduces the effort of management of several billing, invoicing, and orders data across multiple shared platforms.

8.      Rich Mobile Experience

Mobile now accounts for more than approximately 80% of shopping visits. Shopping via mobile phone is increasing continuously that’s why ecommerce companies need to provide an engaging, remarkable, and responsive mobile user experience. A seamless shopping experience by adopting a mobile-first approach will benefit the company as the brand loyalty of the customer.

9.      Get all of your Customer Data in One Place

Salesforce CRM brings all data in one place so it will be easy for eCommerce site merchants to grow the company by utilizing useful data. By integrating Salesforce with the company’s internal software and answering customers during on-chat support, this process brings efficiency with effective results.

10.  Customer Retention

By using Salesforce CRM produced data and the ability of a company or product to hold its customers over some specified period. It is done by using personalized and engaging emails, a customer loyalty program, improving customer support.

11.  Build Relationships and Grow Business Together

Salesforce has its community app for partners and entrepreneurs, individuals to connect on AppExchange. AppExchange for a lengthy period is used to discover best practices and grow business to the succeeding level.

What Are The Advantages Of Integrating Salesforce & eCommerce?

Order management, digital commerce, AI-powered personalization, and store operations are merged by the in-built potential of Salesforce and eCommerce integration into a unified shared platform. Keep an eye out we have listed some advantages that eCommerce sites will have with Salesforce and eCommerce integration, have a look:

  • It has a worldwide accessible approach within record time and explores new regions.
  • Productivity and more chances to grow eCommerce business will be enhanced with robust technology and centralized website management. With Salesforce CRM staff will also have the opportunity to work in a more efficient environment, which will increase their productivity.
  • It offloads the operation of IT by storing data on a unified cloud that is scalable, steady, and robust.
  • Salesforce provides constant up-gradation of innovative technology to keep your system updated.
  • This perfect eCommerce integration links mobile channels and offline stores, letting them practice eCommerce powers and services, such as marketing and transaction management.
  • This integration provides AI-personalized, strategic shopping experience to customers on any device.
  • Sales forecasts are an easy task with Salesforce CRM platform integration with the eCommerce site. 

Conclusion

Salesforce commerce cloud is one of the most influential and world’s leading eCommerce clouds. It has many built-in features that perfectly suit the requirement of eCommerce business. It also makes it easy for merchants and retailers to influence their customers and upsurge their sales and income. Commerce cloud is suitable for that eCommerce business where a lot of infrastructure is elaborate. Instead of making any further delay, it is the right time to hire a Salesforce developer for a CRM platform to achieve great heights in business.

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